SHERIDAN, WYOMING – Dec. 27, 2024 – The New Lancia Ypsilon has concluded its captivating roadshow across Italy, a journey that spanned thousands of kilometers and showcased the brand's latest masterpiece in some of the country's most enchanting locations.
A Journey Through Italy's Iconic Cities
Beginning in Turin in mid-November, the New Lancia Ypsilon embarked on a grand tour, traversing the Italian peninsula from north to south. The roadshow made stops in four major cities:
- Turin: The birthplace of Lancia, Turin provided a fitting backdrop for the Ypsilon's debut. The fleet of new cars graced the city's historic streets, including Via Po, Piazza Castello, and Piazza San Carlo.
- Milan: As a global capital of fashion and design, Milan offered a stylish stage for the Ypsilon. The car paraded through the iconic Via Montenapoleone, home to luxury brands like Gucci, Prada, and Armani, highlighting the Ypsilon's own blend of elegance and craftsmanship.
- Rome: The Eternal City welcomed the Ypsilon with open arms. The car toured Rome's famed landmarks, from the Colosseum and Circus Maximus to the Trevi Fountain and Piazza Navona, captivating tourists and locals alike.
- Naples: The roadshow concluded its journey in vibrant Naples. The Ypsilon cruised along the scenic Neapolitan seafront and visited landmarks such as Castel dell'Ovo and Piazza del Plebiscito, soaking in the city's unique atmosphere.
Celebrating Lancia's Heritage and Future
This roadshow was more than just a product launch; it was a celebration of Lancia's rich heritage and its commitment to innovation. As Luca Napolitano, Lancia CEO, stated:
“The New Lancia Ypsilon roadshow was a beautiful journey into the heart of our Italy. This roadshow allowed us to show the public not only the timeless design and technological innovation of the new Ypsilon, but also to celebrate the style and elegance that have always distinguished Lancia. The public's response was fantastic: thousands of people participated at the events held at the different stages, showing great interest and a deep connection with our brand."
Experience the New Lancia Ypsilon
Lancia invites car enthusiasts and potential buyers to experience the New Ypsilon firsthand at one of its 160 exclusive Case Lancia dealerships across Italy. These showrooms offer a premium customer experience, where visitors can explore the Ypsilon's various trims (Ypsilon, LX, and Cassina), available in both electric and hybrid configurations, and take it for a test drive.
Lancia: A Legacy of Timeless Elegance
With a history spanning 118 years, Lancia has become synonymous with Italian elegance and innovation. From iconic models like the Flaminia, Aurelia, Delta, and Stratos, Lancia has consistently pushed the boundaries of automotive design and performance. Today, the brand is embarking on a new chapter, with the New Ypsilon leading the way towards a future of sustainable, customer-centric mobility.