SHERIDAN, WYOMING – November 29, 2024 - MINI is making a significant investment in its future with the launch of an entirely new family of vehicles. This ambitious undertaking represents the most substantial product overhaul in MINI's history since its inception in 1959. By the end of 2025, the brand will introduce 11 new models to the US market, showcasing a complete transformation of its portfolio.
A New Era for MINI
This investment marks a new era for MINI, with a focus on innovative design, advanced technology, and sustainable practices. The new MINI family retains the brand's iconic character while embracing modern advancements to meet the evolving needs of drivers.
Highlights of the New MINI Family
The new MINI lineup includes a diverse range of models, each with its own distinct personality and appeal:
- MINI Cooper and Cooper S 2 Door: These classic models embody MINI's signature design and proportions, featuring fresh interiors and exteriors, innovative technology like the industry-first 9.4-inch round OLED screen, and powerful 2.0-liter 4-cylinder engines.
- MINI Cooper and Cooper S 4 Door: Offering increased space and practicality without compromising on MINI's signature go-kart handling, these 4-door models provide versatility for everyday adventures.
- MINI Cooper and Cooper S Convertible: Embrace open-air driving with the new generation of MINI Convertibles, featuring sleek designs, powerful engines, and the return of the "Openometer" to track top-down driving time.
- MINI John Cooper Works 2 Door and Convertible: Experience exhilarating performance with these high-performance models, boasting a 228-horsepower engine, sporty 7-speed dual-clutch transmission, and signature John Cooper Works design elements.
- MINI Countryman S ALL4: This all-new SUV offers a bold stance, increased interior space, and a powerful 241-horsepower engine with ALL4 all-wheel drive for confident handling in all conditions.
- MINI Countryman SE ALL4: Embrace electric mobility with the MINI Countryman SE ALL4, featuring an EPA-estimated range of 212 miles, a powerful 308-horsepower electric drivetrain, and advanced technology.
- MINI John Cooper Works Countryman: The most powerful MINI in the lineup, the John Cooper Works Countryman combines exhilarating performance with spaciousness and versatility, making it the perfect companion for adventurous drivers.
Sustainability and Innovation
The new MINI family reflects a commitment to sustainability, with the use of recycled materials in interior components and leather-free upholstery options. Advanced technology is also a key focus, with features like the 9.4-inch OLED screen, MINI's intelligent personal assistant Spike, and even in-car gaming options.
Customization and Personalization
MINI continues to offer a wide range of customization options, allowing drivers to personalize their vehicles to match their individual style. From a variety of exterior colors and roof options to interior trims and styling packages, the new MINI family offers something for everyone.
A Bold New Chapter for MINI
The launch of the new MINI family represents a bold new chapter for the iconic brand. With its focus on innovation, sustainability, and driving excitement, MINI is well-positioned to continue its legacy of delivering unique and engaging driving experiences for years to come.