SHERIDAN, WYOMING – September 9, 2024 – The captivating Spanish actor, Pedro Alonso, best known for his iconic portrayal of 'Berlíno'' in the global hit series Money Heist, is set to ignite a new wave of passion in the automotive world. Alfa Romeo has tapped Alonso to star in the launch campaign for their latest creation, the Alfa Romeo Junior. The campaign, titled "Learn to Love Again," invites viewers to embrace their emotions and rediscover the thrill of driving.
A Shared Passion for Audacity and Elegance
The collaboration between Alonso and Alfa Romeo is a natural fit, as both embody a shared ethos of passion, audacity, charisma, and undeniable elegance. The new Junior, a compact sports car that redefines sportiness, perfectly encapsulates these values. The campaign aims to showcase the exhilarating driving experience that the Junior offers, appealing to both the heart and the mind.
Berlíno's Charisma Meets Alfa Romeo's Soul
Alonso's portrayal of Berlíno, a complex and magnetic character, has made him a global icon. His ability to convey sophistication, charisma, and a hint of mystery aligns perfectly with Alfa Romeo's vision for the Junior. The car is not just a machine; it's an embodiment of passion and excitement, designed to forge an emotional connection with the driver.
'Learn to Love Again': An Emotional Journey
The "Learn to Love Again" commercial transcends the traditional car advertisement. It tells a story of a charismatic individual, played by Alonso, who casts aside logic and embraces the raw, visceral emotions of falling in love. The message is clear: Alfa Romeo is not just selling a car; they're offering an experience that speaks to the heart.
A Fusion of Art and Automotive Passion
Alonso's artistic talents extend beyond acting; he's also a painter and writer with a deep appreciation for Italian culture. This multifaceted creativity resonates with Alfa Romeo's dedication to crafting cars that blend sportiness, timeless design, and cutting-edge technology. The new Junior is a testament to this philosophy, pushing the boundaries of sportiness in its category.
A Global Star with Italian Roots
Born in Vigo, Spain, Alonso trained at the prestigious Real Escuela Superior de Arte Dramático in Madrid. His impressive career spans numerous Spanish films and TV series, where he has consistently delivered captivating performances. Alonso's admiration for Italian music, cinema, and art further strengthens his connection to Alfa Romeo's heritage.
The Creative Team Behind the Magic
The "Learn to Love Again" commercial was crafted by the creative agency Migrante, directed by Sébastien Grousset for the production house Akita Film. The short film's web series-inspired language and captivating visuals are complemented by a powerful soundtrack featuring music by Flavio Ibba and Marco Gualdi, and the iconic track "I Feel Love."
Experience the Passion
Alfa Romeo invites everyone to experience the passion and excitement of the new Junior campaign. The full 60-second commercial is available on the brand's official YouTube channel, offering a glimpse into the emotional connection between driver and machine that Alfa Romeo embodies.