SHERIDAN, WYOMING – Feb. 9, 2025 – Peugeot has announced impressive business results for 2024, solidifying its position as a leading force in the European electric vehicle market. The brand reported 1,097,750 registrations in 2024, with a significant 35% of Peugeots registered in EU29 being electric (BEV + PHEV + MHEV).
Electric Vehicle Leadership
In a challenging and competitive market, Peugeot has more than doubled its electric car orders compared to 2023, outpacing the 8% growth in the European electric vehicle market. "These excellent results bring us closer to our goal of becoming the EV leader in the European mainstream market," stated a company representative. Peugeot maintains its dominance in the electric city car segment with the PEUGEOT E-208 and leads the electric light commercial vehicle segment with the PEUGEOT E-Partner, PEUGEOT E-Expert, and PEUGEOT E-Boxer. The brand has also confirmed its move upmarket with the launch of the PEUGEOT E-3008, the PEUGEOT E-5008, and the PEUGEOT E-408.
Regional Success
Enlarged Europe: Peugeot achieved a volume of 827,523 registrations with a 4.9% market share. The PEUGEOT E-208 is the No. 1 electric B-segment saloon in Europe 29, and Peugeot leads the electric commercial vehicle segment. In France, Peugeot holds the No. 2 position in the passenger and commercial vehicle market, with the PEUGEOT E-208 leading the B-segment saloons, the PEUGEOT 2008 leading the B-segment SUVs, the PEUGEOT 3008 leading the C-segment SUVs, and the PEUGEOT 308 being the No. 1 C-segment saloon and estate car. Other notable achievements include the PEUGEOT 208 being the best-selling B-segment saloon in Denmark, Peugeot being the market leader in passenger and commercial vehicles in Portugal for the 4th consecutive year, the PEUGEOT 208 being No. 3 in the B-Hatch segment in Spain, and Peugeot holding the No. 2 position in the passenger and commercial vehicle market in Greece since 2019.
Middle East & Africa: Peugeot recorded a volume of 121,429 registrations with a 2.8% market share. Ten countries in this region saw increasing market share, with Turkey placing Peugeot in the Top 5 for the 2nd consecutive year with a 5.9% market share. PEUGEOT 408 volumes were up by 23%.
Latin America: The brand achieved a volume of 88,675 registrations and a 2.2% market share. In Brazil, Peugeot holds a 1.1% market share, while in Argentina, it holds a 9.5% market share and is in the Top 4, with the PEUGEOT 208 being the best-selling car across all segments. In Chile, Peugeot holds a 5.3% market share and is in the Top 6, leading the C-Van segment with the PEUGEOT PARTNER and being Top 2 in the commercial vehicle segment.
India & Asia-Pacific: Peugeot registered 17,007 units with a 0.1% market share. In Vietnam, Peugeot is in the Top 9 and the only European brand in the Top 10, with volumes up by 15%.
North America (Mexico): Peugeot registered 18,825 units, achieving a 1.2% market share, its highest sales volume in the last 15 years.
Peugeot Strengths (EUR 29)
Peugeot holds a Top 3 position in the B-Hatch segment, with the PEUGEOT E-208 leading the electric B-segment. The PEUGEOT 208 is the 4th vehicle in the B-SUV segment, and the PEUGEOT E-2008 is 3rd in the electric B-SUV segment. The PEUGEOT PARTNER/RIFTER leads the C-VAN segment. Peugeot is also a leader in PHEV in the C-segment saloons and holds a Top 5 position in the C-segment saloons with the PEUGEOT 408, which has seen 100,000 orders since its successful launch. The PEUGEOT 3008 leads the C-SUV segment in France, and the PEUGEOT 5008 leads the 7-seater C-SUV segment in France.
Top Sales Worldwide 2024 – Registrations in Volume
The PEUGEOT 208 leads global sales with 274,819 registrations, followed by the PEUGEOT 2008 with 214,995, the PEUGEOT PARTNER/RIFTER with 132,963, the PEUGEOT 3008 with 130,218, the PEUGEOT 308 with 99,757, the PEUGEOT 5008 with 48,152, and the PEUGEOT 408 with 38,900.
Highlights, Reveals, Awards, and Motor Shows
Peugeot’s 2024 highlights include the “E-Lion Project” announcement of its Carbon Net Zero Strategy, the Allure Care program offering 8 years/160,000 KM on the electric line-up, and the introduction of ChatGPT in PEUGEOT vehicles. Key reveals included the new PEUGEOT 9X8 livery, the new PEUGEOT E-5008, and the PEUGEOT E-408. Peugeot received several prestigious awards, including the PEUGEOT E-3008 being named “Car Of The Year” by L’Argus and the PEUGEOT E-5008 receiving the “Golden Steering Wheel of the Year” from Auto Bild. Peugeot was also recognized as the “Favourite car brand of the French.” The brand participated in events like VivaTech with the PEUGEOT Hypersquare and the Paris Motorshow. Finally, the PEUGEOT E-208 and PEUGEOT E-308 were recognized as the “Most efficient cars” by ADAC.