SHERIDAN, WYOMING – November 13, 2025 – Ram is stepping into a new era — and a new segment — with the launch of the all-new Ram Rampage, a compact pickup designed specifically for European lifestyles. While the Ram 1500 has long been the brand’s icon for power, towing muscle, and luxury, the Rampage brings something fresh: a smaller footprint, premium design, and everyday usability without giving up the rugged personality Ram fans love.
A pickup that finally fits European life
Debuting at Fieracavalli 2025 in Verona, the Ram Rampage is intentionally designed to bridge the gap between SUV comfort and pickup practicality. At 5.03 meters long with a 980-liter cargo bed, it’s compact enough for narrow city streets yet tough enough for countryside adventures. Developed and built entirely in Brazil, the model has been fine-tuned to meet European road conditions, customer habits, and comfort expectations.
Buyers can choose between two distinct personalities:
- Rebel – the off-road-ready option with all-terrain tires, rugged bumpers, and 17-inch wheels.
- R/T – a dynamic, street-focused variant featuring a lowered suspension, 19-inch wheels, and sporty styling.
Both versions carry Ram’s bold design identity with full LED lighting and high-quality detailing that give the compact pickup a premium look and feel.
Power options that suit workdays and weekends
Under the hood, Ram offers powertrains crafted for flexibility and fun. The Rebel variant uses a 2.2-liter Multijet turbodiesel producing 200 PS and 450 Nm, enabling an impressive 1,015 kg payload. Meanwhile, the sportier R/T runs on a 2.0-liter Hurricane 4 Turbo with 272 PS and 400 Nm, sprinting from 0–100 km/h in just 6.9 seconds.
Both models include:
- All-wheel drive
- 9-speed automatic transmission
- 4WD Low mode for off-road control
This balance of performance and practicality makes the Rampage a smart choice for drivers who want capability without moving up to a full-size truck.
A surprisingly premium interior
Step inside the Rampage and it becomes clear: this compact pickup is built for comfort as much as utility. A modern cockpit features a 12.3-inch infotainment display, a 10.3-inch digital instrument cluster, and an immersive Harman Kardon audio system. Thoughtfully integrated leather, suede, and storage areas totalling 35.4 liters give the interior an upscale, travel-ready feel.
Safety and convenience get a major boost too, thanks to the Level-2 ADAS suite, which includes Active Driver Assist, Highway Assist, and Traffic Jam Assist.
Editorial extra – Quick comparison: Ram 1500 vs. Ram Rampage
Ram 1500
- Full-size pickup
- Up to 540 PS, 3.5-ton towing capacity
- Ultra-luxury features: 14.5-inch touchscreen, Tungsten trim, air suspension
Ram Rampage
- Compact pickup
- Up to 272 PS, 1,015-kg payload
- More agile in cities, easier to park, still big on comfort and tech
In simple terms: the Ram 1500 is the powerhouse for maximum capability, while the Rampage brings the same spirit to a size that fits everyday European driving.
A new chapter for Ram in Europe
For KW Auto, Ram’s official European importer, the Rampage represents a strategic expansion into a fast-growing segment. It’s aimed at drivers who want a vehicle that works for both weekday commutes and weekend escapes — rugged yet refined, compact yet confident.
With its blend of premium features, modern technology, and authentic Ram design language, the Rampage opens the door to a whole new audience and signals Ram’s commitment to Europe like never before.
Learn more at www.kwauto.com.