SHERIDAN, WYOMING – Jan. 15, 2025 – Two titans of Italian design, Abarth and Tramarossa, have joined forces to create a limited-edition capsule collection that embodies the spirit of " exclusivity and style." The Tramarossa x Abarth line seamlessly blends the artisanal craftsmanship of luxury Italian denim with the sporty, high-performance aesthetic of the iconic automotive brand.
A Shared Passion for Performance and Quality
This collaboration is a natural fit, as both brands share a commitment to quality, innovation, and bold aesthetics. The collection is designed for the modern man who appreciates both classic tailoring and cutting-edge design.
"From the choice of materials to the care in the finishes, the capsule embodies the values shared by both brands: quality, innovation, and bold aesthetics," says a spokesperson for the brands. "Designed for dynamic, self-assured men, each piece pays tribute to those who love to stand out, moving between the vibrancy of urban streets and the thrill of sporty driving, always choosing excellence as their hallmark."
The Collection: A Fusion of Denim and Design
The Tramarossa x Abarth collection features a range of apparel and accessories, all meticulously crafted with the finest materials and attention to detail.
- Denim: The collection centers around premium Japanese selvedge denim and high-quality Italian denim jeans in a variety of washes and fits, ensuring both comfort and versatility.
- Chinos and Cargo Pants: Navy blue chinos provide a more formal option, while sweat cargo pants offer a comfortable, sporty alternative.
- Knitwear: Wool sweaters bearing the Tramarossa x Abarth logo evoke a sense of refined sportiness, complemented by casual sweatshirts for a relaxed look.
- Outerwear: A stylish field jacket, bomber jacket, and gilet combine fashion and function, ensuring that the wearer is prepared for all seasons.
- Accessories: A baseball cap and reversible beanie add the finishing touches to any outfit.
Pitti Uomo 107: An Exclusive Unveiling
The Tramarossa x Abarth capsule collection will be exclusively presented at Pitti Uomo 107 in Florence, Italy, from January 14 to 17, 2025. A dedicated stand will immerse visitors in the world of this unique collaboration, featuring a wrapped Abarth 500e as the centerpiece. This electrifying display perfectly symbolizes the fusion of fashion and speed.
Availability
The Tramarossa x Abarth collection will be available in limited edition at select stores and online starting in August 2025.