SHERIDAN, WYOMING – April 21, 2025 - Volkswagen Levels Up In-Car Entertainment with PAC-MAN Championship Edition
Volkswagen brings classic arcade gaming to the road in partnership with Bandai Namco and AirConsole
Gaming meets mobility like never before
Volkswagen is transforming the in-car entertainment experience across Europe, announcing that the PAC-MAN™ Championship Edition is now exclusively available in more than 300,000 Volkswagen vehicles through the AirConsole In-Car App. With a dynamic blend of nostalgia and innovation, drivers and passengers can now enjoy immersive gameplay from the comfort of a parked vehicle—using a smartphone as the controller.
Immersive lighting turns your car into a gaming arena
In a pioneering move, Volkswagen becomes the first automotive brand to sync interior lighting with gameplay. Select ID. models even support ID. Light integration, creating an environment where the lighting responds in real-time to the action on screen and player inputs. This innovation elevates PAC-MAN’s classic chase-and-escape gameplay into a sensory-rich experience that bridges generations.
PAC-MAN reimagined for the road
The legendary gameplay mechanics of PAC-MAN remain intact, with the titular character consuming dots while avoiding the Ghost Gang. However, this edition includes exciting Volkswagen-themed redesigns: bonus icons now feature silhouettes of iconic models like the Volkswagen Beetle, VW Bus, and Golf IV R32, along with GTI, GTX, and Rbranding. Even the power pellets have a makeover—now appearing as the Volkswagen logo.
AirConsole transforms vehicles into social gaming hubs
The AirConsole in-car app, specially designed for automobiles, supports infotainment screen gaming powered by smartphone controls. Designed for casual players of all ages, this platform turns compatible Volkswagen models into a multi-sensory entertainment system, incorporating sound, display, and ambient lighting. This collaboration with Bandai Namco Entertainment Inc. and N-Dream AG caters to modern consumers who value both fun and flexibility.
Expanding availability across Volkswagen’s newest lineup
The AirConsole In-Car App is accessible via the In-Car Shop and is supported in many European countries. It is available in models such as the ID.7, ID.5, ID.4, and ID.3 (with ID. Software 4.0 or higher), as well as the Tayron, Tiguan, Passat, Golf Variant, and Golf models from model year 2025. To enjoy this feature, users need a Volkswagen ID account, an active VW Connect Plus contract, and an internet-connected smartphone.
A new era of digital driving experiences
Volkswagen’s initiative is a direct response to user feedback and aligns with its broader ACCELERATE strategy—aimed at making Volkswagen the most desirable brand for sustainable mobility. By integrating gaming into everyday mobility, Volkswagen is not only enhancing the driving experience but also creating moments of connection and joy.
Ready to experience PAC-MAN in a whole new light?
Visit volkswagen-newsroom.com for more information.