SHERIDAN, WYOMING – November 11, 2025 – SHERIDAN, WYOMING - November 10, 2025 - SHERIDAN, WYOMING - November 10, 2025 - Two icons of British creativity are once again joining forces. MINI and Sir Paul Smith, both renowned for their style and innovation, have unveiled the new MINI Paul Smith Edition - a playful, design-driven take on the classic MINI spirit. Premiering at the Japan Mobility Show in Tokyo, this edition captures everything we love about British design: timeless, bold, and a little cheeky.
A fresh take on a classic collaboration
The new edition marks the third chapter in a long-standing creative friendship that began more than two decades ago. Sir Paul Smith, famous for his "classic with a twist" philosophy, first lent his signature flair to MINI in 1998. Since then, the partnership has evolved - from the minimalist MINI STRIP in 2021 to the electrified MINI Recharged in 2022. Now, the MINI Paul Smith Edition expands across the Cooper 3-door, 5-door, and Convertible models, blending elegance and eccentricity for both electric and combustion fans.
"It's not often that you see two icons of British design work together in this way and it's wonderful that our partnership has carried on over so many years," says Sir Paul Smith. "The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise."
A design language that smiles back at you
With three distinctive colorways - Statement Grey, Inspired White, and Midnight Black Metallic - the new MINI lineup finds subtlety in simplicity. Paul Smith's hometown gets a loving nod too: Nottingham Green accents the side mirrors, grille, and wheel hubs.
Everywhere you look, delightful surprises await: the designer's signature stripe dances across the roof, while a handwritten "Hello" light projection greets you as you open the door. Inside, minimalist textures meet rich detailing, with knitted black dashboards, Nightshade Blue sports seats, and vibrant stitching inspired by Paul Smith's classic multicolor stripe.
"MINI and Paul Smith embody a shared mindset of positivity," says Holger Hampf, Head of MINI Design. "Unexpected elements, such as the 'hello' projection and Paul Smith's handwritten inscription, bring a smile to your face right upon entering the car."
Inside, it's all about understated joy
The interior continues the story with textures that feel tactile yet refined. Striped fabrics, contrasting stitches, and playful easter eggs - like a stylized rabbit sketch by Paul Smith on the floor mats - create a cabin that feels personal, cozy, and unmistakably British. Even the digital display gets the designer's touch, showing exclusive backgrounds when the Personal Mode is activated.
Why this edition matters
In an era where automotive design can feel overly futuristic or sterile, the MINI Paul Smith Edition stands out by bringing personality back to driving. It's as much about joy as it is about engineering - a car that invites you to smile, not just accelerate.
Beyond looks, the partnership also reflects MINI's sustainability and innovation mindset. The Cooper SE variant, for example, delivers up to 400 km of electric range while emitting 0 g/km of CO₂ - all wrapped in a package that oozes creative heritage.
Editorial extra: MINI Paul Smith through the years
- 1998: The first Paul Smith Mini, painted in his iconic blue with anthracite wheels.
- 1999: A one-off striped Mini with 86 colors celebrates the brand's 40th anniversary.
- 2021: The minimalist MINI STRIP debuts - designed with sustainability in mind.
- 2022: MINI Recharged by Paul Smith electrifies a classic from the 1998 edition.
- 2025: The new MINI Paul Smith Edition fuses heritage and modern design for a new generation.
More than a car: a fashion statement
To celebrate the launch, Paul Smith is releasing a capsule collection of bags inspired by the car's distinctive details. It's the perfect crossover between fashion and mobility - and a reminder that great design lives everywhere, even in your driveway.
For those who see driving as self-expression, the MINI Paul Smith Edition is less about horsepower and more about heart power: witty, stylish, and unmistakably British.
Learn more at www.mini.com.