Austin, Texas – October 15, 2026 -- Electric motorbike brand Monday Motorbikes has relaunched with a new cruiser, the Shavano, which is available now through authorized dealers and the brand's website for an MSRP of $2,299.
A 90-day teardown produced a tougher identity
The relaunch is the first major milestone under Monday Mobility Group, a portfolio company of Volara Holdings. Over 90 days, the company rebuilt its logo, visual identity, product story, website, dealer program and retail experience. Monday is now headquartered in Eugene, Oregon.
The new pitch drops lightweight and eco messaging. Monday's bikes are larger, heavier and sturdier than much of what fills the e-bike aisle, and the brand now leads with that. Its tagline is "Built Tough. Every Day." Four pillars support it: ruggedness, reliability, an unpretentious attitude and the freedom of the open road.
Monday Mobility Group CEO Dwayne Lum described the bikes as "workhorses with soul."
The Shavano is a relaxed cruiser built for daily riding
The Shavano is the first model designed from the ground up under the rebuilt brand. It pairs upright cruiser ergonomics with the heavy-duty construction found across the lineup. Like every Monday model, it is named for a Colorado peak. Monday pitches it at riders who want to use it daily, from the morning commute to a weekend cruise.
The lineup is now three models: the Anza, the Antero and the Shavano.
Dealers get a launch kit, and owners get a service network
Monday is rolling out the relaunch market by market through a geo-targeted program for independent powersports and e-bike retailers in the United States. Dealers receive a retail launch kit, product spec sheets, a dealer prospect folder, sales programs and co-branded marketing support.
Every Monday bike is backed by E-Garage, Volara's authorized service network for light electric vehicles. It provides certified service, parts and warranty support. Its first flagship location is opening in Eugene, and a nationwide service desk is available for owners.