NEW YORK – November 13, 2026 -- A 150,000-copy print supplement inside USA TODAY puts obesity care in front of an estimated 450,000 readers over three days, with actress Chrissy Metz on the cover.
Publisher Mediaplanet launched its Future of Obesity Care campaign on 13 November. The special publication runs in USA TODAY from 13 to 15 November 2026. Mediaplanet's 450,000-reader estimate works out to about three readers per printed copy, by our calculation.
Four health organizations contribute to the publication's articles
Contributors include The Obesity Society, the Obesity Action Coalition, the American Society for Nutrition and the American Diabetes Association, alongside healthcare professionals and patient advocates. Mediaplanet says the campaign aims to present obesity as a complex, chronic disease and to counter weight stigma.
The publication covers four areas:
- Research and innovation in understanding and managing obesity
- Individualized care for a multifactorial disease
- The link between obesity, diabetes and metabolic health
- Patient advocacy, stigma and education
It also features an expert panel titled "Experts Share How Innovation Is Reshaping Obesity Care."
Mediaplanet is handing out 4,500 more copies at ObesityWeek in Washington
ObesityWeek 2026 runs from 14 to 17 November in Washington, D.C. The extra 4,500 copies there equal about 3% of the 150,000-copy newspaper run (4,500