SHERIDAN, WYOMING – June 15, 2025 – Peugeot has announced an exclusive collaboration with the 24 Hours of Le Mans to mark 100 years since its first appearance at the legendary race, resulting in a new special edition range set to launch at next year's Le Mans event. The PEUGEOT 24 Hours Le Mans Edition will span five models — the 208, 308, 408, 3008, and 5008 — and draws on a partnership built around shared values: technological innovation, endurance, and French prestige. It's a meaningful milestone for a brand that has won the race three times and still competes there today with the 9X8 Hypercar.
A Century in the Making
Peugeot's connection to Le Mans goes back further than most people realise. The brand entered its very first motorsport competition in 1894 — the Paris–Rouen race, already an endurance event — and arrived at Le Mans for the first time in 1926, just the fourth edition of the now-iconic 24-hour race. One hundred years and three overall victories later, Peugeot is still on the grid at Le Mans in 2026, fielding two 9X8 cars in the top Hypercar class. That kind of unbroken racing heritage is rare, and this special edition is Peugeot's way of letting everyday customers share in it.
What the Special Edition Actually Looks Like
Details on powertrain options and full technical specifications won't be confirmed until closer to the commercial launch — which is planned to coincide with next year's 24 Hours of Le Mans — but the design direction is already clear. The PEUGEOT 24 Hours Le Mans Edition combines deep, elegant black with the signature blue of the 24 Hours of Le Mans race itself. It will be based on the GT trim level, meaning a particularly refined finish and comprehensive standard specification. The result is a look that references the race without turning road cars into replica liveries — restrained, but unmistakably Le Mans.
Five Models, One Spirit
The edition covers the full breadth of the current Peugeot lineup: the compact 208, the family-oriented 308, the sleek 408 fastback, and the 3008 and 5008 SUVs. That range of bodystyles matters. This isn't a limited-run collector's item aimed at enthusiasts only — it's an attempt to bring the Le Mans story into daily life, whatever your practical needs happen to be. A family in a 5008 and a city driver in a 208 can both connect to the same century of racing history.
Why This Collaboration Makes Sense
The partnership between Peugeot and the Automobile Club de l'Ouest — organisers of the 24 Hours of Le Mans — is framed around shared values rather than pure marketing. Both sides point to innovation, perseverance, and French heritage as common ground. From Peugeot's perspective, it also continues a deliberate strategy of translating motorsport credibility into road car appeal. The E-208 GTi, developed by Peugeot Sport engineers from the 9X8 programme, is the clearest example of that — and the Le Mans Edition range extends the same thinking across a wider audience.
What to Watch For
The commercial launch is scheduled for the 2026 edition of the 24 Hours of Le Mans, which means full powertrain choices, pricing, and final specifications are still to come. Given that the 208 through 5008 range covers petrol, diesel, hybrid, and full-electric options, buyers should expect flexibility rather than a single powertrain push. Watch for the official reveal at Le Mans next year, when the complete picture will come into focus.
Mini FAQ
Q: Which Peugeot models will be available as Le Mans Editions? A: The special edition will be offered on the Peugeot 208, 308, 408, 3008, and 5008.
Q: When will the Le Mans Edition go on sale? A: The commercial launch is planned to take place at next year's 24 Hours of Le Mans event.
Q: What does the Le Mans Edition look like? A: It features a design combining deep black with the signature blue of the 24 Hours of Le Mans, based on the GT trim level.
Q: Has Peugeot won the 24 Hours of Le Mans before? A: Yes — Peugeot has three overall victories at Le Mans and has competed there since 1926.
Find out more about Peugeot's Le Mans partnership and road car range at Peugeot.