SHERIDAN, WYOMING – July 19, 2024 – In a move set to redefine the accessibility and appeal of boxing, UBX,the innovative boxing and strength gym franchise, has partnered with Adidas Boxing to launch the "Boxing is for Everyone" campaign. This initiative celebrates the transformative power of boxing as a fitness discipline accessible to individuals of all levels and backgrounds. The campaign coincides with the release of a co-branded line of gloves and apparel, available exclusively at UBX gyms worldwide.
Empowering Through Fitness
UBX, co-founded in 2016 by fitness and tech entrepreneur Tim West and four-time world champion boxer Danny Green, has rapidly expanded its global footprint. The franchise's signature 12-round circuit training method, combining boxing and strength training in under 45 minutes, has resonated with fitness enthusiasts seeking efficient and engaging workouts.
"We are thrilled to partner with Adidas Boxing to further our mission of making boxing accessible to everyone," said Tim West. "Our collaboration not only provides our members with high-quality, co-branded gear but also reinforces the message that boxing is a sport for all."
Strategic Partnership for Global Expansion
The partnership between UBX and Adidas Boxing aligns with UBX's ambitious growth strategy, which aims to establish 1,500 gyms in the U.S. and another 1,500 internationally. The co-branded merchandise line will be tailored to the specific preferences of UBX communities worldwide, reinforcing the brand's commitment to inclusivity and diversity.
Innovative Training Model and Technology
UBX's success is attributed to its unique training model and innovative use of technology. The company's on-demand training and nutrition app provides members with personalized guidance and support, while select locations offer 24/7 access, catering to diverse schedules and lifestyles.
A Shared Commitment to Accessibility
The "Boxing is for Everyone" campaign reflects a shared commitment by UBX and Adidas Boxing to break down barriers and misconceptions surrounding boxing. By highlighting the sport's physical and mental benefits, the campaign aims to inspire individuals from all walks of life to embrace boxing as a path to personal growth and empowerment.
About UBX
UBX is a leading global boxing and strength gym franchise with a presence in Australia, New Zealand, Singapore, the United States, and other key markets. The company's innovative training model and commitment to accessibility have made it a popular choice for individuals seeking a dynamic and effective fitness experience.
About Adidas Boxing
Adidas Boxing is a division of Adidas dedicated to providing high-performance boxing equipment and apparel. With a rich heritage in the sport, Adidas Boxing is committed to supporting athletes at all levels and promoting the growth of boxing as a global sport.