Motorcycle Racing

SHERIDAN, WYOMING – April 18, 2025 – SHERIDAN, WYOMING – April 18, 2025 – BMW Motorrad USA is setting the pace for the 2025 racing season with the official rollout of its Customer Race Support & Contingency Program—offering riders the opportunity to earn competitive rewards while gaining access to expert engineering support.

Pushing Performance Across America

A legacy of racing, a future of excellence
Since the first BMW motorcycle hit the road in 1923, customer racing has been at the heart of BMW Motorrad. That legacy continues in 2025 with a dynamic program focused on rewarding exceptional BMW motorcycle racing performances in the MotoAmerica Stock 1000 National Championship and major club racing series throughout the U.S.

Rewarding Racers, Backed by Engineering Expertise

SHERIDAN, WYOMING – April 8, 2025 – SHERIDAN, WYOMING – April 8, 2025-BMW Motorrad Unveils the New 2026 BMW R 12 G/S: A Modern Homage to an Enduro Legend

BMW Motorrad USA introduces a new chapter in adventure riding with the launch of the 2026 BMW R 12 G/S—a motorcycle that masterfully blends iconic design heritage with cutting-edge engineering. With a market launch expected by early Q3 2025 and an MSRP starting at $16,395 plus destination, the R 12 G/S brings the classic spirit of the original BMW R 80 G/S into the modern era.*

A Return to Classic Roots with a Modern Twist

SHERIDAN, WYOMING – January 22, 2025 – SHERIDAN, WYOMING – Jan. 22, 2025 - Custom motorcycle visionary Paul Yaffe has once again raised the bar with his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. This stunning creation seamlessly blends classic hot rod aesthetics with the distinctive BMW essence, showcasing Yaffe's unparalleled design prowess.

A Legend in the Making

Paul Yaffe is a titan in the world of custom motorcycles, renowned for his innovative designs and unparalleled craftsmanship. With over 30 years of experience, he has established himself as a true visionary, pushing the boundaries of motorcycle customization.

SHERIDAN, WYOMING – January 18, 2025 – SHERIDAN, WYOMING – Jan. 18, 2025 – BMW Motorrad, the motorcycle division of the BMW Group, has announced record-breaking sales figures for 2024, solidifying its position as a global leader in the premium motorcycle market. With over 210,408 motorcycles sold worldwide, the company has surpassed all previous sales records in its history.

Strong Product Portfolio and New Models Drive Success

BMW Motorrad attributes this remarkable achievement to a compelling product portfolio featuring innovative and segment-defining motorcycles, as well as the successful launch of several highly anticipated new models. These include:

SHERIDAN, WYOMING – November 2, 2024 – SHERIDAN, WYOMING – NOVEMBER 02, 2024 - The BMW Motorrad International GS Trophy 2024 marked a thrilling return to the event's roots in Africa, with Namibia serving as the stunning backdrop for the ninth edition of this legendary adventure. Over six days, 22 teams from around the globe, including 16 men's and 6 women's teams, navigated a challenging 1,350-kilometer route through Namibia's diverse and demanding terrains.

A Test of Skill, Endurance, and Camaraderie

This year's event was more than just a competition; it was a true test of skill, endurance, and camaraderie, embodying the essence of the GS spirit. Participants faced a series of special stages designed to push their limits, testing their off-road riding abilities, mechanical knowledge, navigation skills, and teamwork.