Berlin – September 10, 2026 -- Changhong showcased a new lineup of AI-powered home appliances at IFA 2026, including televisions, refrigerators, air conditioners, and laundry machines designed to simplify daily routines through smarter, more intuitive technology.
The Q60S Pro TV turns screen time into a shared sports experience
The television features the Changhong LeDong AI sports platform, which converts the set from a passive viewing screen into an interactive hub for family sports engagement.
Sensors let air conditioners and refrigerators anticipate household needs
An AI-equipped air conditioner detects human presence, recognizing user location and habits to automatically adjust airflow. A companion AI refrigerator uses smart sensors to help users manage food storage more proactively, aiming to reduce complexity rather than add to it.
A giant panda now guides the AI assistant experience
Changhong has woven a giant panda character into interactions with its AI assistant across TVs and appliances, tying the feature to the company's Sichuan heritage while giving the technology a warmer, more approachable feel.
Ski sponsorships connect the CHiQ brand to European consumers
Through its CHiQ brand, Changhong has expanded its European presence via sports partnerships, including sponsorship of FIS Alpine Ski World Cup events in Germany, collaboration with the German Ski Federation, and status as an official partner of the FIS Ski Jumping World Cup.
The company frames these moves as part of a broader shift from global product distribution toward deeper integration with local markets -- linking product design, branding, sport, and everyday culture to build closer ties with European consumers.