Berlin – September 08, 2026 -- ESR, a tech accessories brand it says is used by more than 130 million people worldwide, unveiled a new lineup of charging and protection products for the Apple ecosystem at IFA 2026 in Berlin, with availability starting September 2026 through Amazon and ESR's website.
A new charging pad cuts heat with active cooling
The ESR Cyclone 25W Magnetic Charging Pad, named an IFA Innovation Award 2026 Honoree, pairs Qi2 25W wireless charging with ESR's CryoBoost active cooling system to reduce heat buildup, and includes an adjustable kickstand for viewing a phone while it charges.
Retractable cables aim to end cord clutter
The ESR Xtend 45W Retractable Charger packs an extra-long retractable cable into a compact body for fast charging on the go. For cars, the ESR Xtend 100W Retractable Car Charger with Dual Cables delivers 100W of power, charging a laptop and phone simultaneously through two built-in retractable cables plus an additional USB-A port.
New cases target drops, scratches and yellowing
The ESR Atelier Vegan Leather Magnetic Case with FlexStand offers 12-foot drop protection, magnetic attachment, and a vegan leather exterior available in four colors. The ESR Classic Hybrid Magnetic Case uses anti-yellowing technology validated by SGS-certified accelerated UV aging tests, showing yellowing resistance equivalent to six months of real-world sun exposure, and provides 16-foot drop protection.
A screen protector combines Corning glass with impact absorption
The ESR UltraFit Armorite Pro Screen Protector uses Accessory Glass by Corning alongside ESR's own technology, delivering 10 times the impact absorption and up to twice the scratch performance of standard protectors, according to the company, while ESR's UltraFit system is designed for precise, easy installation.
A wallet with built-in tracking joins the lineup
ESR also revealed the upcoming Geo Wallet, which integrates Apple's Find My feature directly into a everyday wallet. It was named a second IFA Innovation Award 2026 Honoree for the brand.
ESR CEO Tim Wu said the company's goal is to give multi-device users fewer, better accessories that make their devices more capable and their daily setups simpler.