Dubai – – October 17, 2026 -- UAE residents can see LG's new OLED evo W6 True Wireless Wallpaper TV in person at pop-up locations across the country this winter, and one visitor will win the TV at the end of the campaign.
The tour starts at The Lotus Lounge at Anantara The Palm Dubai Resort and runs from 16 to 19 October 2026. LG describes the stop as the regional debut of the W6.
The W6 is 9.95 mm deep and has no cable clutter
The W6 mounts flush against the wall with zero gaps. LG's Zero Connect wireless technology sends lossless 4K video and audio to an AV box placed up to 10 meters away, so no cables are visible.
It is also billed as the world's first True Wireless TV to transmit 4K at 165Hz. It supports Dolby Vision, Dolby Atmos, Variable Refresh Rate, NVIDIA G-Sync and AMD FreeSync Premium.
An Instagram trail leads to a W6 giveaway
Later pop-up locations will stay secret. LG Gulf will tease each one on Instagram at @lg_gulf, and followers who guess a venue correctly can win on-the-spot giveaways.
To enter the grand draw for an LG OLED evo W6, visitors need to photograph the TV at a pop-up, post it to their Instagram Story, tag @lg_gulf and use the hashtag #LGW6spotted. The draw takes place at the end of the campaign.
The α11 AI Processor 4K Gen3 upscales content frame by frame
The TV runs on LG's α11 (Alpha 11) AI Processor 4K Gen3. According to LG, it analyzes content frame by frame, uses deep learning to upscale images and refine facial realism, and maps multi-channel virtual surround sound to the room's acoustics.
Hyper Radiant Color technology and Brightness Booster Ultra aim to deliver brighter peak highlights while keeping OLED's Perfect Blacks. A Reflection Free Premium coating is meant to cut ambient glare in bright, open-plan homes without dulling color.