Berlin – September 10, 2026 -- TCL unveiled its AI-driven home ecosystem and next-generation display lineup at IFA 2026, centered on an immersive exhibit called "Inspiration Habitat."
TCL's X11L TV hits 10,000 nits of HDR brightness
The TCL X11L SQD-Mini LED television offers up to 100% of the BT.2020 "All-Scene" color gamut, precise brightness control, and a peak HDR brightness of 10,000 nits. TCL also showed the RayNeo GT Max, which the company says are the first Dolby Vision-certified augmented reality glasses, extending premium visual experiences beyond the living room into mobile use.
NXTHOME ecosystem links smart screens with connected appliances
TCL's new NXTHOME ecosystem connects smart screens, home appliances, and AI-driven features into a single adaptive living environment. The AiMe family companion robot uses multimodal interaction and realistic movement control, while AI-equipped appliances -- including the FreshIN 3.0 Ultra air conditioner, the TCL Free built-in refrigerator, and the AI SuperDrum P9 Ultra laundry tower -- apply AI to air treatment, food preservation, and laundry care.
TCL ties its Berlin showcase to the FIBA Women's Basketball World Cup
With the FIBA Women's Basketball World Cup 2026 taking place in Berlin during IFA, TCL incorporated basketball-themed fan experiences into its exhibit under the "#TCLforHer" campaign, highlighting women's basketball alongside its display and smart home technology.
Daniel Sun, Chief Technology Officer of TCL Industries, said the company's "Screen Universe" concept turns advanced display technology and AI capabilities into everyday, human-centered experiences.