Changshan – November 05, 2026 -- Changshan County in China's Zhejiang Province drew 503,000 tourist visits over the 2026 National Day holiday, up 22.8% year on year, and overnight trips jumped 40.1% to 267,000 as lantern-lit streets, village carnivals and food markets kept visitors in town after dark.
The visit total ranks 10th in Zhejiang Province and first in Quzhou for growth. Overnight growth was the second-fastest in the province and the fastest in Quzhou. The county ran the holiday under the theme "Meet U in Changshan: Immerse Yourself."
Night tours and torch carnivals keep visitors past sunset
The Beimen Historic and Cultural District staged Beimen Abuzz: A Theatrical Stroll Through Changshan, with flying aoyu fish lanterns, traditional box lanterns and street acrobatics evoking the Song dynasty. Holiday attendance there reached 191,500, up 10.69%.
Lulikeng Village held its Oriental Flames torch carnival with bonfire performances. Visits exceeded 30,000, a 35% increase, and generated roughly 400,000 yuan in direct spending.
Sanqu Stone Forest launched a Tribal Carnival, and Xidong Fairy Tale Village ran a fantasy carnival for families.
Villages serve roast lamb, net fishing and rural photo ops
Xucun Village in Jinchuan Subdistrict held a family carnival that paired whole roasted lamb with games and challenges. Crops drying in the autumn sun gave visitors colorful photo backdrops. In Xinchang Township, visitors tried net fishing, shrimp angling and catching fish by hand, then sampled local specialties at a village market.
Food fairs and vouchers steer visitors to local shops
More than 30 specialty food vendors from Changshan and beyond joined a traditional food fair in the Beimen district. A seven-day program at the intangible cultural heritage experience center displayed ten local specialties and crafts, including egg carving and Changshan Tribute Noodles. Visitors could also browse a pomelo market and attend the "Southern Confucian Rites and Music" heritage gathering.
The county ran a giveaway campaign with a prize wheel and distributed food vouchers under the Changqilin program, redeemable at nearly 30 local restaurants. Businesses in Lulikeng offered visitor discounts, while the Sanqu Art Museum hosted daily fire-breathing performances, fire-pot displays and bonfire celebrations.
Opera and workshops fill community venues
The cultural center staged five community opera performances, each to a full house. Changshan Grand Theater presented the Yue Opera classics Yu Tang Chun and The Butterfly Lovers, plus the My Motherland and Me concert. Nan Kong reading rooms offered shadow puppetry introductions and craft workshops, and towns including Hejia, Dong'an and Qiuchuan held village galas, mooncake-making workshops and talks on revolutionary history.
Across the Mid-Autumn Festival and National Day holidays, visits to the county cultural center rose 12%, county museum attendance climbed 40%, and Changshan Grand Theater posted a 10% gain.