SHERIDAN, WYOMING – July 24, 2025 – A new era begins for ADAC Reisemagazin as Franziska Bruchhagen steps into the role of editor-in-chief, bringing renewed creative direction to one of Germany’s most trusted travel publications. Motor Presse Hamburg is now producing the magazine entirely in-house, further expanding its Hamburg office and reinforcing its lifestyle publishing expertise.
The first issue under Bruchhagen’s editorial leadership is available now, featuring inspiring travel stories from the Baltic coast of Mecklenburg, the magical city of Marrakech, and the untamed wilderness of Montenegro. Readers can find it at newsstands or as an ePaper via shop.motorpresse.de.
A Strategic Move to Strengthen the Brand
Previously produced externally, ADAC Reisemagazin will now be developed directly by the Motor Presse editorial team located at An der Alster 47 in Hamburg. This change marks a new chapter for the magazine, aligning it more closely with the publisher’s vision.
“On this occasion, we would like to sincerely thank Diddo Ramm and his team at the agency Relevance, who edited the ADAC Reisemagazin for us for five years, for the fantastic work they have done,” said Wolfgang Melcher, Managing Director of Motor Presse Hamburg.
With this move, the magazine will benefit from closer collaboration with other lifestyle titles in the publishing house and the creative strengths of the Hamburg-based team.
New Leadership with a Passion for Lifestyle and Travel
Franziska Bruchhagen, who will continue to serve as editor-in-chief of Women’s Health, now also leads the editorial direction of ADAC Reisemagazin. Known for her modern, consumer-focused storytelling, she brings a fresh voice to the title.
“I’m very excited to shape a high-quality magazine for the future together with an innovative editorial team,” Bruchhagen shared. “The unmatched credibility of the ADAC Reisemagazin, combined with the extensive journalistic know-how and lifestyle experience of Motor Presse Hamburg, creates the perfect foundation for this.”
Her dual role positions the magazine at the intersection of inspiring travel and modern lifestyle — a combination that resonates strongly with today’s curious and quality-seeking readers.
Travel Stories to Spark Wanderlust
The new issue invites readers on journeys that appeal to both the soul and the senses. From peaceful coastal retreats to colorful cultural adventures, it delivers a mix of discovery and relaxation:
- Mecklenburg Baltic Coast: Explore maritime serenity and northern charm
- Marrakech: Step into a fairy-tale world of colors, scents, and ancient streets
- Montenegro: Dive into dramatic landscapes and raw natural beauty
Whether you're looking for your next destination or just dreaming from your armchair, this issue is packed with inspiration.
Now Available in Print and Digital
The July issue of ADAC Reisemagazin can be found:
- At newsstands across Germany
- Online as an ePaper at shop.motorpresse.de
With Bruchhagen at the helm, Motor Presse Hamburg is setting the tone for a revitalized ADAC Reisemagazin that’s poised to captivate loyal readers and attract a new generation of travel lovers.
Learn more at shop.motorpresse.de