SHERIDAN, WYOMING – Jan. 29, 2025 – ITB Berlin is set to raise the bar for its Travel Technology segment in 2025, solidifying its position as the global hub for technological advancements in the travel industry. From March 4th to 6th, 2025, the world's leading travel trade show will showcase an even more comprehensive and international array of exhibitors from over 40 countries. Spanning six halls (5.1, 6.1, 7.1c, 8.1, 9, and 10.1), attendees will find a full spectrum of technological solutions, while the popular eTravel Stage returns with a dynamic program of panels, keynote speeches, and presentations.
Industry Giants and Innovative Startups Converge
Halls 5.1 and 6.1 will spotlight prominent industry players such as Amadeus and Sabre. Travelsoft will also have a significant presence, featuring ATCORE Technology and traffics under its umbrella. Ypsilon.net makes a comeback after a hiatus of several years. Hotel software solutions will be showcased in Halls 7.1c, 10.1, and 8.1, complemented by a new emphasis in Hall 9. Hall 6.1 will once again be the hub for startups and innovation, featuring participants like Startup Turismo from Italy, ICEX Espana, and Business France with numerous co-exhibitors.
Emerging Trends: eSim, AI, and Payment Solutions
ITB Berlin 2025 will see a surge in exhibitors specializing in eSim, Artificial Intelligence (AI), and payment solutions. Global payment company VISA, along with Stripe, a complete payment package for online businesses, will be exhibiting at ITB Berlin in Hall 10.1 for the first time.
AI and Automation: Transforming Hospitality
This year, automation takes center stage alongside AI. New exhibitors include Casablanca.ai, Aphy.com, and other providers presenting AI-powered applications to enhance efficiency in hospitality personnel management (including Home Bots).
Housekeeping Technologies and Customer-Centric Solutions
Another trend is the rise of housekeeping technologies, with companies like Sweeply (Hall 10.1) and Flexkeeping (Hall 7.1c) showcasing digital tools and software solutions to optimize hotel management and room cleaning processes.
Furthermore, many exhibitors are focusing on Customer Relationship Management (CRM), booking efficiency, and direct booking solutions, which will be found throughout the technology halls.
New Guided Tour and ITB Innovators
For visitors seeking to specifically explore technological innovations, ITB Berlin will offer a first-time ITB Guided Tour through the technology halls. Titled “Future Ready with Tech Innovations,” the tour will visit 4-6 exhibitors providing insights into the most exciting technological developments.
The ITB Innovators initiative enters its third year, offering a glimpse into upcoming trends in the coming years. This includes many technology innovations, from software solutions and benchmarking services for hotels to eSim and virtual assistants.
Networking Opportunities
Networking remains a priority in 2025: technology enthusiasts can connect and exchange ideas at the Travel Tech Café powered by GIATA (Hall 5.1) and the eTravel Lounge powered by Travelport (Hall 6.1).
eTravel Stage: A Comprehensive Program with New and Updated Topics
The Destination Tech Track (formerly the Digital Destination Track) will explore the intersection of technology and destinations, while the Tours & Activities Track will showcase innovative solutions for experiential travel.
Highlights of the eTravel Stage program in Hall 6.1:
- ITB Tuesday, March 4th: Tino Klaehne, Director of Strategic Innovation & Intelligence at Lufthansa Innovation Hub, will open the event with the keynote "Now, New, Next: Trends & Technologies that are Shaping the Future of Travel."
- ITB Wednesday, March 5th: The morning focuses on tours and activities, with Douglas Quinby, CEO of Arival, presenting "The Future of Travel Experiences." The afternoon centers on the AI Track, featuring the session "Welcome to our New Digital Employees: How AI Supports a Human Company Structure" by Mary Li, Founder and CEO of Atlas.
- ITB Thursday, March 6th: The morning kicks off with general tech topics, including a "Google Prompting Masterclass: So you think you can prompt?" with Evgeniya Ogorodnikova, Google Cloud Customer Engineer at Google. The afternoon concludes with the Destination Tech Track highlight: "Digital Humanism: Bridging Technology and Hospitality for Tomorrow’s Guest" by Eirik Skjærseth, CEO of Bolder.
All sessions can be attended in person and, for the first time, will be live-streamed via the ITB Navigator and later available on the ITB Berlin YouTube channel.
ITB Berlin 2025: The Essential Hub for Travel Technology
With one of the world's most comprehensive offerings in Travel Technology and a high-caliber program, ITB Berlin 2025 is the must-attend event for innovation, networking, and shaping the future of the travel industry.
Online Accreditation for Press and Bloggers/Creators
Online accreditation is now open. Please note the accreditation guidelines. There will be no on-site accreditation at the press counters during ITB Berlin. After successful registration and verification, you will receive your accreditation and badge with your personal QR code for entry via email as a PDF attachment. Please present your QR code at the entrance. Your ticket is non-transferable.
About ITB Berlin, ITB Berlin Convention, and ITB 360°
ITB Berlin 2025 will take place from Tuesday to Thursday, March 4th to 6th, as a trade-only event. ITB Berlin has been the leading trade show for the global travel industry since 1966. The internationally renowned ITB Berlin Convention will be held in parallel with the trade show and live on the Berlin Exhibition Grounds. Under the motto "The Power of Transition lives here," 400 top speakers from business, science, and politics will discuss the challenges of the present and future on four stages in a total of 17 themed tracks. At ITB Berlin 2024, over 5,500 exhibitors from 170 countries and regions presented their products and services to nearly 100,000 attendees. As a year-round and globally present innovation hub, ITB Berlin offers the worldwide tourism community valuable insights with ITB 360° in the form of specialist articles, podcast episodes, and other innovative formats.
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