SHERIDAN, WYOMING – Feb. 18, 2025 – In a world brimming with wanderlust, the destinations that stand out are those that not only offer captivating experiences but also prioritize sustainability, community engagement, and cultural preservation. BBC Travel, in collaboration with leading sustainable travel authorities, has compiled a list of the 25 best places to travel in 2025, showcasing destinations that are using tourism as a force for good.
Dominica: A Pioneer in Marine Conservation and Regenerative Tourism
Dominica, a Caribbean island nation, has emerged as a leader in marine conservation and regenerative tourism. Its groundbreaking initiatives, such as the establishment of the world's first sperm whale reserve, offer visitors a unique opportunity to witness these magnificent creatures in their natural habitat while contributing to their protection. The island is also home to Project CETI, an international effort to decode whale language, further solidifying its commitment to marine research and conservation.
Naoshima, Japan: A Contemporary Art Haven
Naoshima, a small island in Japan's Seto Inland Sea, has undergone a remarkable transformation from an industrial site to a contemporary art destination. The island is home to several renowned museums and site-specific artworks, including Yayoi Kusama's iconic yellow, polka-dotted Pumpkin sculpture. The upcoming opening of the Naoshima New Museum of Art, designed by Tadao Ando, is set to further enhance the island's appeal to art enthusiasts.
The Dolomites, Italy: A Classic Italian Playground
The Dolomites, a stunning mountain range in northern Italy, offer a diverse range of experiences, from skiing and hiking to exploring charming villages and indulging in world-class cuisine. With Cortina d'Ampezzo slated to co-host the 2026 Winter Olympics, the region is undergoing significant infrastructure improvements, making it an even more attractive destination for outdoor enthusiasts.
Greenland: An Arctic Paradise
Greenland, the world's largest island, is a land of breathtaking landscapes, from majestic fjords and towering icebergs to vast ice caps and spectacular mountains. The opening of a new international airport in Nuuk, the capital city, makes this remote destination more accessible to travelers seeking adventure and cultural immersion. Greenland's commitment to sustainable tourism ensures that its unique environment and Inuit culture are protected for future generations.
Wales: A Celebration of Culture and Language
Wales, a land of stunning national parks, awe-inspiring medieval castles, and vibrant culture, is celebrating 2025 as the Year of Croeso ("Welcome"). This year-long event showcases Welsh culture, language, and attractions, inviting visitors to "Feel the hwyl" – a deep state of joy that comes from being immersed in the moment. Wales' commitment to sustainable tourism and the revival of the Welsh language makes it an ideal destination for travelers seeking authentic experiences.
Western Newfoundland and Labrador, Canada: A Road Trip Through History and Nature
The completion of the Trans-Labrador Highway, a 1,200km route connecting Labrador with five Canadian provinces, opens up this remote region to exploration. Visitors can now embark on a road trip through Labrador's windswept coastal villages, towering icebergs, subarctic forests, and massive waterfalls, while also experiencing the rich cultural heritage of this historic land.
Tucson, Arizona, US: A City of Gastronomy and Sustainability
Tucson, the first city in the US to receive a Unesco City of Gastronomy distinction, is celebrating its unique culinary heritage and commitment to sustainability. The city's rich history, diverse culture, and stunning desert landscapes make it an ideal destination for food lovers and outdoor enthusiasts alike.
Western Australia: A Land of Natural Wonders
Western Australia, a vast and diverse state, offers a wide range of experiences, from swimming with whale sharks and snapping selfies with quokkas to exploring pink lakes, horizontal waterfalls, and ancient petroglyphs. The new Electric Vehicle Highway, the world's longest EV charging network, makes it easier for travelers to explore this stunning region sustainably.
Sri Lanka: A Resilient Island Nation
Sri Lanka, a country known for its misty hilltop tea plantations, roaming wild elephants, ancient temples, and rolling surf, is rebuilding its tourism industry after a period of economic hardship. The island nation's commitment to sustainable tourism and the launch of new initiatives, such as the Good Travel Seal, make it an attractive destination for travelers seeking authentic experiences and supporting local communities.
Panama: Celebrating Sovereignty and Sustainable Tourism
Panama, home to the iconic Panama Canal and a wealth of natural wonders, is celebrating the 25th anniversary of its sovereignty over the waterway. The country's commitment to sustainable tourism and the launch of the Meaningful Travel Map to Panama make it easier for visitors to find locally led travel experiences and contribute to the local economy.
Rif Mountains, Morocco: A Road Trip Through Northern Morocco
The Rif Mountains, a less-frequented region in northern Morocco, offer a unique blend of natural beauty, cultural heritage, and outdoor adventure. As Morocco continues to develop its tourism infrastructure, the Rif Mountains provide a welcome escape from the crowds, allowing travelers to experience the country's authentic charm.
Bradford, England: UK City of Culture 2025
Bradford, a northern English city, is stepping into the spotlight as the 2025 UK City of Culture. The city's year-long program of events celebrates its diverse cultural heritage, from the reopening of the National Science and Media Museum to innovative celebrations of local icons like David Hockney and the Brontë sisters.
Jordan: A Middle Eastern Adventure Hub
Jordan, a land of breathtaking desert landscapes and ancient wonders, is emerging as the Middle East's go-to destination for outdoor adventure. The opening of the Wadi Rum Trail, a new hiking path through the iconic Wadi Rum desert, and the country's commitment to protecting its natural and cultural heritage make it an ideal destination for travelers seeking adventure and sustainable experiences.
Haa Valley, Bhutan: A Secluded Paradise
Haa Valley, a pristine forested district in Bhutan, offers a unique blend of natural beauty, cultural immersion, and sustainable tourism. The valley's commitment to preserving its environment and cultural heritage, along with the halving of Bhutan's Sustainable Daily Fee, makes it more accessible to travelers seeking authentic experiences.
Hawaii, US: Rebuilding Responsibly
Hawaii, still recovering from the devastating wildfires of 2024, is welcoming back visitors with a focus on responsible tourism. The Mālama Hawaii program offers travelers the opportunity to contribute to the islands' recovery while enjoying discounted or free stays at participating hotels and resorts.
Uzbekistan: A Young Nation Embracing Tourism
Uzbekistan, a country with a young and vibrant population, is investing in tourism to grow its economy and retain its youth. The launch of new cultural attractions, such as the Bukhara Biennial and the expansion of the State Museum of Arts, along with relaxed visa requirements, make Uzbekistan an attractive destination for travelers seeking cultural immersion and authentic experiences.
Haida Gwaii, Canada: Indigenous Culture and Environmental Stewardship
Haida Gwaii, an archipelago off the coast of British Columbia, offers a unique opportunity to connect with nature, culture, and history. The groundbreaking Gaayhllxid/Gíihlagalgang "Rising Tide" Haida Title Lands Agreement recognizes the Council of the Haida Nation as the territory's governing body, strengthening their environmental stewardship and revitalizing Haida culture.
Emerald Coast, Nicaragua: Unveiling Pacific Coast Treasures
The opening of the Carretera Costanera, a new highway connecting Nicaragua's Pacific Coast, makes it easier for travelers to explore the country's stunning beaches, tropical forests, and world-class surf hubs. This ambitious infrastructure project aims to boost sustainable tourism and economic growth in Nicaragua.
Isle of Man: A Self-Governing Island with a Unique Character
The Isle of Man, a self-governing island in the Irish Sea, is committed to preserving its distinct character and developing a sustainable tourism model. The island's rich history, stunning landscapes, and unique culture make it an ideal destination for travelers seeking authentic experiences.
Pakistan's Gilgi-Baltistan Region: Heaven's Gate
Pakistan's Gilgit-Baltistan region, home to five of the world's tallest mountains, is a paradise for outdoor enthusiasts. The country's new national tourism brand, Salam Pakistan, makes it easier for travelers to apply for e-visas and book trekking and mountaineering expeditions.
Azores: Europe's Largest Protected Marine Sanctuary
The Azores, a Portuguese archipelago in the Atlantic Ocean, is now home to Europe's largest protected marine sanctuary. This groundbreaking initiative safeguards deep-sea corals, sharks, and 28 species of whales and dolphins, making the Azores an even more attractive destination for sustainable marine tourism.
Kansas City, Missouri, US: A City Rebranding Itself
Kansas City is undergoing a rebranding effort, highlighting its creative arts scene, barbeque culture, and urban revitalization projects. The upcoming opening of the Museum of BBQ and the expansion of the KC Streetcar make Kansas City an exciting destination for food lovers and cultural enthusiasts.
Bolivia: Celebrating its Bicentennial
Bolivia is celebrating its 200th anniversary with a year-long program of events and attractions. From the Oruro Carnival to the colonial architecture of Potosí and the indigenous culture of the altiplano, Bolivia offers a diverse range of experiences for travelers seeking cultural immersion and historical exploration.
Botswana: Africa's Leader in Green Safari Tourism
Botswana, known for its expansive wildlife reserves and commitment to sustainable tourism, is experiencing a surge in demand for eco-conscious travel experiences. The opening of new solar-powered camps in the Okavango Delta and relaxed visa requirements make Botswana an attractive destination for wildlife enthusiasts and sustainable travelers.
Oslo, Norway: A Sustainable City Break
Oslo, a city known for its modern architecture, stunning waterfront, and commitment to sustainability, is attracting travelers who prioritize responsible tourism. The city's Green Oslo Guide and the Visit Oslo Responsibly guidelines make it easier for visitors to minimize their environmental impact and support local businesses.
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