Beauty & Personal Care

Stamford, Conn. – September 22, 2026 -- NIVEA has launched a new body lotion, Smooth & Glow Body Milk, priced starting at $5.99 and now available nationwide on TikTok Shop, Amazon, Walmart, Walgreens and CVS.

The formula absorbs within seconds and promises 72 hours of moisture

The ultra-light body milk is designed for normal to dry skin, immediately smoothing rough texture while delivering long-lasting hydration. It's enriched with Niacinamide, Hyaluronic Acid and a Deep Nourishing Serum blend, and comes in a 6.7 fl. oz. tube. The product is dermatologically tested for skin compatibility.

New York – September 22, 2026 -- Elm Biosciences, the skincare company co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, launched the Elemental Lip Serum on September 22, 2026, priced at $45 and sold exclusively at ElmBiosciences.com and select dermatology partners.

The formula targets a skin zone most anti-aging products ignore

Lips have thin skin and virtually no oil glands, making them prone to dryness, volume loss, and vertical lines. Unlike glosses that coat the surface or balms that offer short-lived moisture, Elm designed this balm-oil hybrid to visibly improve lip aging over time while still functioning as a wearable, non-sticky cosmetic.

Pittsburgh – September 18, 2026 -- An inventor from Newport Beach, California, has designed a disposable accessory intended to absorb urine leakage in men immediately after urination, reducing wet spots, stains, and odors.

The design targets light leakage in men 40 and older

The product, called CAPS, is built for comfort while offering what the inventor describes as added protection and peace of mind for men experiencing minor post-urination drips.

"I wanted to create an absorbent accessory to prevent embarrassing urine leaks, stains, and odors for men," the inventor said, adding that the goal was a comfortable design that provides extra reassurance.

The concept was submitted through InventHelp's Orange County office

The original design went through InventHelp's Orange County sales office and is now available for licensing or sale to manufacturers and marketers under the designation Dept. 25-OCC-1851.

Great Neck, N.Y. – September 18, 2026 -- The $697 figure most people cite as the average cost of laser hair removal doesn't actually measure laser hair removal at all -- it comes from a broader American Society of Plastic Surgeons survey on "laser skin treatments" that has never been broken out by procedure. Other guides cite $582 or $389 from the same source, while CareCredit reports a $207 to $913 per-session range and RealSelf's user-submitted data puts the average near $1,016.

Laser by Aleya, a laser hair removal and electrolysis studio in Great Neck, New York, is publishing its own itemized pricing and a 10-year cost comparison against shaving and waxing, aiming to let customers check the math themselves rather than rely on a single national number.

Mountain View – – September 18, 2026 -- Yuvan Research Inc. has introduced NEEL Gel, a skincare product built around GHK-Cu, a copper peptide the company says restores collagen in aging skin rather than temporarily masking wrinkles.

Dr. Michael Snyder says the gel is the only skincare product he uses besides moisturizer

Snyder, Stanford's W. Ascherman Professor of Genetics and director of its Center for Genomics and Personalized Medicine, has used NEEL for more than two years. In a company-produced video, he says small wrinkles "disappeared rather quickly" while larger wrinkles are diminishing more slowly. NEEL's website describes him as looking 25 years younger than his chronological age.

Secaucus, N.J. – September 18, 2026 -- Avène, the sensitive-skin brand owned by Laboratoires Pierre Fabre, is running its third annual Dermfluencer University, a training program that teaches board-certified dermatologists how to create science-backed skincare content for social media and AI-powered search.

Dermatologists learn to compete with viral trends

The program is hosted at the Science of Skin Summit, an educational event founded by Dr. Patricia Farris and Dr. Ted Lain focused on dermatology research and innovation. It gives dermatologists tools and training to produce engaging online content aimed at consumers who now search for skin advice on social platforms and AI tools before booking a doctor's appointment.

NEW YORK – September 17, 2026 -- A new clinical study finds that a single application of Biodance's Real Deep Hydrogel Mask returned skin to its pre-procedure baseline within hours of fractional laser treatment, a procedure known to temporarily damage the skin's protective barrier.

Researchers tested 32 participants using a split-face design.

Each participant underwent fractional laser treatment, then had the Real Deep Mask applied to one half of the face while the other half remained untreated, allowing direct comparison under identical conditions. Board-certified dermatologists Dr. Luke Maxfield and Dr. Christopher Tomassian presented the results.

Los Angeles – September 15, 2026 -- Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer, a compact travel dryer priced at $129.99 on Amazon, following up on its Pocket dryer that was named a TIME Best Invention of 2024.

The dryer folds to 7.8 inches and weighs under one pound

Pocket Cake uses a 180-degree flexible folding design to shrink into a phone-sized shape, making it easy to pack in a bag, tote, or bathroom drawer.

A 110,000RPM motor claims to dry hair in as little as 40 seconds

The brushless motor generates air speeds up to 70 meters per second. Dreame states the dryer can dry short hair in about 40 seconds, medium-length hair in roughly two minutes, and long hair in around three minutes.

Los Angeles – September 15, 2026 -- Cécred has released Temple Oud Hair Perfume, a $54 standalone fragrance that lets fans wear the brand's signature scent independent of its haircare line for the first time.

The perfume rolls out across three retail channels this month

The 1.7 fl oz bottle became available on cecred.com starting September 10, followed by the Ulta Beauty App on September 17 and ULTA Beauty stores nationwide on September 19. It marks Cécred's first fragrance-focused product since the brand launched in 2024.

Temple Oud has already built a following inside Cécred's existing products

The scent runs through the brand's Foundation and Styling Collections, and customers have repeatedly asked for a way to wear it beyond wash day, according to the company.

California – September 15, 2026 -- Renue Blue has released results from a four-week consumer perception study on its Moisturizing Body Cream, with 94% of participants reporting more hydrated and smoother-feeling skin by the study's end.

The research, conducted by contract research organization Citruslabs, tracked women between the ages of 30 and 65 who had at least one visible sign of skin aging on their body. The product targets dryness, rough texture, loss of firmness, and fine lines on areas beyond the face, including arms, hands, and legs.

Nearly all participants reported smoother, healthier-looking skin

By Week 4, 94% of participants agreed their skin felt smoother to the touch, and 91% said their skin looked healthier overall. Eighty-nine percent reported an improvement in the appearance of fine lines, while 83% said their skin felt firmer and 81% reported their skin felt more elastic and less loose or sagging.