Beauty & Personal Care

Los Angeles – September 13, 2026 -- Hair Syrup, the British haircare brand known for its viral pre-wash oil treatments, launches in more than 600 Target stores across the U.S. and on Target.com starting September 10.

A university project becomes a multimillion-dollar brand without outside investors

Hair Syrup was founded in 2020 by Lucie Macleod while she was a university student mixing natural oils to repair her own bleach-damaged hair. The brand grew primarily through social media, community engagement and word of mouth, without taking on outside investment.

Los Angeles – September 13, 2026 -- South Korean beauty brand VT Cosmetics is launching its Reedle scalp care collection inside Target Beauty Studio, the retailer's new prestige beauty section opening September 10 across more than 600 stores and on Target.com.

Four scalp products target hair loss with needle-free technology

The lineup includes the PDRN Reedle Shot Hair Ampoule in 100, 300 and 700 formulations, plus a PDRN Reedle Shot Scalp Shampoo. All four rely on VT's patented Reedle Shot method, which uses hydrolyzed marine-sponge spicules to create micro-channels that boost ingredient absorption without needles or downtime.

New York – September 13, 2026 -- MALIN+GOETZ has launched the Foaming Reset Mask, a five-minute treatment priced at $20 for 1 oz. / 30 ml and $55 for 4 oz. / 118 ml, now available on malinandgoetz.com.

The product updates the brand's longtime Detox Face Mask with a serum-infused gel that turns into an active foam on contact with skin, using oxygenating technology to lift away makeup, pollution and excess oil.

A 31-person clinical trial reports measurable changes in five minutes

According to the brand, a clinical assessment of 31 subjects found 100% showed an immediate visible reduction in pore size and 81% showed improved skin brightness after a single five-minute application. The formula is also said to boost hydration retention by 30% by supporting the skin barrier.

Hamburg – September 11, 2026 -- Philips has unveiled the Lumea IPL 9900 Pro, a new at-home hair removal device priced at €799.99, now available on philips.de and through retailers.

Live audio feedback guides users through treatments

The device pairs with the Lumea IPL app, which tracks movement in real time during leg and arm treatments. It delivers live audio cues to help users maintain correct technique, while step-by-step visual guidance for legs ensures no area is missed.

Results can last up to five years with monthly upkeep

Philips reports hair reduction of more than 80% on legs after just two treatments. After an initial treatment phase, users need only one monthly touch-up session to maintain smooth skin for up to five years, according to the company.

New York – September 11, 2026 -- COSRX has launched a nine-product 5 Peptide Lip Collection exclusively with Ulta Beauty in the U.S., available online at Ulta.com starting September 6, 2026.

Three products anchor the lineup with prices from $15 to $16

The collection includes the 5 Peptide Collagen Lip Fill Tinted Treatment at $16, available in seven shades, alongside the 5 Peptide B5 Barrier Repair Salve Lip Balm and the 5 Peptide Ceramide Barrier Comfort Lip Mask, each priced at $15.

A 5 Peptide Complex anchors every formula in the range

COSRX built the collection around a 5 Peptide Complex combined with Collagen, Panthenol and Ceramides. The brand says the formulas target dryness, rough texture and the appearance of lip lines while maintaining smooth, comfortable wear.

Cologne – September 10, 2026 -- Dyson has unveiled its first hot air styling brush, the Dyson Airsmooth, set to go on sale September 8 for 249 euros (RRP) through Dyson Stores, dyson.de, and select retailers.

The device combines Dyson's airflow technology with a patented dual bristle system designed to dry, smooth, and add volume in a single step, aiming to reduce the mechanical damage, dryness, and breakage common with traditional hot air brushes.

Three bristle types work together to protect hair strands

Anti-Snag bristles use a flexible loop structure to glide through hair and release strands easily, cutting down on tangling. PivotFlex bristles, shaped conically and able to bend up to 90 degrees, direct airflow precisely to reduce frizz and snagging during styling. Anti-Frizz bristles, shaped like a teardrop, stretch curls and smooth lengths while maintaining tension in one motion.

Chicago – September 10, 2026 -- A new sun care brand is betting that consumers are tired of choosing between chalky mineral sunscreens and products packed with unrecognizable chemicals. Sunsei has launched with a two-product lineup built around just 17 ingredients, all free of synthetic UV filters.

Sunsei uses non-nano zinc oxide instead of chemical UV filters

The brand's formulas center on non-nano zinc oxide combined with plant-derived ingredients including sweet almond oil, green tea extract and shea butter. Sunsei markets the products as 100% mineral-active, paraben-free and free of the white residue often associated with zinc-based sunscreens.

NEW YORK – September 09, 2026 -- Consumer365 has named telehealth provider Happy Head its 2026 pick for personalized minoxidil formulas for women, citing the company's dermatologist-prescribed, compounded hair-loss treatments that vary by age, medical history, and delivery method.

Consumer365 reviewed more than 200 possible formulations

The report examined Happy Head's topical preparations containing up to 8% minoxidil and oral regimens that may combine minoxidil with other prescription ingredients. Patients complete a remote health assessment, which a board-certified dermatologist reviews before issuing a prescription when medically appropriate. Each compounded formula is made fresh per order and shipped to the patient's home, with dermatology support available for adjustments based on tolerance.

Fayetteville, N.C. – September 08, 2026 -- A professional facial can leave skin smoother and brighter within minutes, but how long that glow survives depends almost entirely on what happens in the days after, according to esthetician Valen Perez of Picture Perfect Esthetics LLC in Fayetteville, NC.

Perez, featured in a HelloNation article on post-facial care, explains that treatments involving exfoliation, extractions, enzymes, and professional serums leave skin more active immediately afterward. Circulation and cell turnover rise, aiding renewal, but the skin barrier also becomes temporarily more sensitive.

Mild redness and warmth after a facial are normal, not a warning sign

The article notes that temporary sensitivity, warmth, or slight redness are expected reactions. Proper aftercare keeps these normal responses from turning into actual irritation, shifting the focus from correction to protection and repair.

SHERIDAN, WYOMING – April 11, 2026 – Shoppers browsing for lipstick, foundation, or eye makeup can now test dozens of Maybelline products on their own face without touching a tester, reducing the guesswork that leads to costly returns and mismatched shades. Maybelline's Virtual Beauty Studio offers an augmented reality try-on experience accessible directly through its website, covering lip, eye, and face categories across a broad range of shades and product types.

How the virtual try-on works

Users can access the tool through three input methods: a live camera feed, an uploaded personal photo, or a selection from a set of pre-loaded models. Maybelline recommends using the live camera in a well-lit room with existing makeup removed for the most accurate shade rendering. Once a starting point is set, users browse product categories and select items to layer onto their image in real time.