3W Auto-life Becomes Title Sponsor of West Rim Lite at Trail Hero 2026
Hurricane, Utah – September 24, 2026 -- 3W Auto-life will serve as the exclusive title sponsor of the Level 4 West Rim Lite trail at the 11th Annual Monster Energy Trail Hero Event, running Sept. 28 to Oct. 3 in Hurricane, Utah, at Sand Hollow's red sand dunes and slickrock terrain.
The custom-fit floor mat brand will also sponsor the Level 4 Toquerville Falls Day trail and set up a booth at the Washington County Fairgrounds Vendor Show from Oct. 1 to 3, occupying a 20-by-30-foot space designated Booth D6.
3D-scanned mats aim to handle red sand, mud and water
3W uses 3D scanning and VigorMold injection molding to build custom-fit floor liners and truck bed mats for vehicles including the Toyota Tacoma, Ford Bronco, Jeep Wrangler and Toyota 4Runner. The mats are made from Thorex TPE material, which the company says is waterproof and easy to rinse clean after off-road use.