Alfa Romeo

SHERIDAN, WYOMING – June 15, 2026 – Alfa Romeo has claimed victory at the 44th 1000 Miglia, with a 1931 Alfa Romeo 6C 1750 Gran Sport driven by Juan and Margarita Tonconogy crossing the finish line first on Brescia's Viale Venezia on June 13. It is the brand's 11th overall win at what is widely called the most beautiful race in the world, extending a record of dominance stretching back to 1928 that no other manufacturer has come close to matching. Alongside the outright victory, Alfa Romeo turned up in force — 50 cars at the start line, a rare 1956 1900 Super Sprint from the Heritage Hub Italy collection drawing crowds along the route, and the dynamic debut of the Giulia Quadrifoglio Luna Rossa limited series.

SHERIDAN, WYOMING – June 7, 2026 – Alfa Romeo handed the keys to 200 journalists from 15 markets and turned them loose on the Varano de' Melegari circuit, with the whole range on hand: the compact Junior, the Tonale, the Giulia and Stelvio, and the high-performance Quadrifoglio super sports cars. The event, called the Alfa Romeo Driving Academy and powered by Scuderia de Adamich, was built for the European press, but the real news is what comes next. In the coming months the brand plans to open two track programs to actual buyers, from an exclusive day reserved for Quadrifoglio owners to discounted sessions for anyone purchasing a new Alfa Romeo. The pitch is simple: you do not really know one of these cars until you have driven it hard.

SHERIDAN, WYOMING – June 7, 2026 – Alfa Romeo has rolled out the third and final chapter of its cinematic campaign "Learn to Love Again," and this one leans hard into drama. The new episode, titled "Interrogation," straps Spanish actor Pedro Alonso into a chair, wires him to a lie detector, and dares the machine to read him. It is aimed squarely at younger drivers shopping for their first taste of the Alfa Romeo world, the kind of buyer who cares less about spec sheets and more about how a car makes them feel. Alonso, who premiered on Netflix back on May 15 in the new series Berlin 2, anchors the whole thing with the same magnetic stillness that made him a global name. Why it matters: this is a carmaker betting that emotion sells better than horsepower figures.

SHERIDAN, WYOMING – May 14, 2026 – Alfa Romeo has completed two significant deliveries of its ultra-exclusive 33 Stradale almost simultaneously, including the first customer handoff in the United States and the first-ever delivery directly to the Alfa Romeo Museum in Arese, Italy. Limited to just 33 handcrafted cars worldwide, the retro-inspired sports coupe continues to blur the line between collector automobile and rolling design object. One newly delivered model headed to Austin, Texas, finished in deep Rosso Villa d'Este with racing-inspired details tied to IndyCar history, while another now sits on public display in Italy wearing a specially developed color created through Alfa Romeo’s bespoke BOTTEGAFUORISERIE program. For enthusiasts of rare Italian sports cars, this is the kind of launch that still feels personal rather than mass-produced.

SHERIDAN, WYOMING – May 14, 2025 – Alfa Romeo has released "Interrogation," the third and final episode of its cinematic campaign "Learn to Love Again," starring Spanish actor Pedro Alonso. In it, Alonso sits before a lie detector, composed and unreadable — until an Alfa Romeo Junior key lands on the table and the machine tells the truth his face refuses to. The episode completes a three-part series built around the compact Junior model, using short-form storytelling to position the car as an emotional experience rather than a product. The timing is deliberate: Alonso also debuts on Netflix on May 15 with Berlin 2, placing him at peak global visibility.

SHERIDAN, WYOMING – May 14, 2025 – A new book launched today at the Alfa Romeo Museum in Arese marks 75 years of collaboration between Alfa Romeo and the Carabinieri Corps, one of the most enduring institutional partnerships in Italian automotive history. Titled Carabinieri and Alfa Romeo – for Italy, the volume traces how Alfa Romeo vehicles have accompanied Italy's police force through every major chapter of the republic, from post-war reconstruction to the fight against organized crime. Published by Giunti and Giorgio Nada Editore, the book is authored by Danilo Moriero and Lorenzo Ardizio, with original photography by Alessandro Barteletti and Paolo Carlini. It is a document of Italian social history told through the cars that policed it.

SHERIDAN, WYOMING – Mai 14, 2025 – Alfa Romeo has launched the new Pack Performance for the Giulia sedan and Stelvio SUV, available now across European markets. The package bundles interior design upgrades, a 900-watt Harman Kardon audio system, and electronically controlled adaptive suspension into a single option. It is aimed squarely at drivers who want more engagement from two models that already sit at the sportier end of the premium segment. For existing Giulia and Stelvio buyers weighing up their options, this is a meaningful upgrade worth understanding in detail.