Jeep® Brand Outerwear Hits Macy's, Amazon and Belk This Fall
New York – September 19, 2026 -- Amerex has launched a Jeep® brand outerwear collection for Fall 2026, bringing jackets and coats for men, women and kids to Macy's, Amazon and Belk in stores and online.
The collection targets everyday adventure, not just off-roading
Designed for changing fall weather, weekend getaways and outdoor activities, the line applies Jeep's rugged design cues to versatile, everyday outerwear rather than technical gear alone.
Amerex CEO frames the launch as a lifestyle expansion
"Today's consumer wants outerwear that can move with them, from everyday life to spontaneous adventures," said Ira Ganger, CEO of Amerex. He added that the Jeep brand's association with freedom and exploration is meant to translate into apparel that feels authentic and relevant to modern routines.