Hard Rock Launches 27th PINKTOBER Campaign for Breast Cancer Awareness
Hollywood, Fla. – September 28, 2026 -- Hard Rock International has kicked off its 27th annual PINKTOBER campaign, a monthlong fundraising push tied to Breast Cancer Awareness Month in October. The initiative spans Hard Rock's hotels, casinos, cafes, Rock Shops and digital platforms worldwide, directing proceeds to the Hard Rock Heals Foundation for breast cancer research and patient support. Since its launch, PINKTOBER has raised more than $15 million.
American Cancer Society returns as this year's partner
The Hard Rock Heals Foundation is again teaming with the American Cancer Society to fund advocacy, research and patient support programs. Stephanie Piimauna, Senior Vice President of People & Inclusion at Hard Rock International and Seminole Gaming, said the campaign reflects the brand's commitment to community and compassion.