Animal Rights Activists Confront Mytheresa Over Chair's Kroger Ties
Munich – November 06, 2026 -- Animal rights group Animal Equality staged a protest at the Mytheresa shareholder meeting in Aschheim near Munich, targeting board chair Nora Aufreiter over caged-hen egg supply at US grocer Kroger.
Aufreiter chairs the supervisory board of LuxExperience, the parent company of Munich luxury fashion retailer Mytheresa. She also sits on the board of Kroger, the second-largest grocery retailer in the United States. Activists used a large screen mounted on a moving truck, placards and chanting to show conditions for caged hens and to link the fashion company to them.