Audi

SHERIDAN, WYOMING – July 19, 2026 – Audi brought its performance credentials to the Miami Grand Prix at the end of April, marking the brand's first US Formula 1 appearance as a factory team and debuting the all-new Audi RS 5 in the F1 Pirelli Hot Lap Program for the first time on American soil. The weekend spanned the racetrack at Miami Gardens and the streets of Wynwood, with city-wide fan activations, partner events, and premium hospitality at Turn 1 running from April 30 through May 3. For Audi, the Miami debut carried particular significance — it was the brand's first US factory racing appearance since competing in Formula E in New York City in 2021.

SHERIDAN, WYOMING – July 19, 2026 – Audi of America has launched a national campaign for the all-new 2026 Audi Q3, pairing Academy Award winner Morgan Freeman with Golden Globe nominee Chase Infiniti in a cinematic spot titled "A Life of Yes." The campaign, which debuted April 24 across television, digital, and social platforms, introduces the third generation of one of Audi's longest-running and best-selling models — a compact premium SUV that arrives with expanded standard equipment, a higher-output powertrain, and what Audi claims is best-in-class 0-60 acceleration against key segment rivals including the BMW X1, Mercedes-Benz GLA, Volvo XC40, Lexus UX, and Acura ADX. The Q3 is on sale now.

SHERIDAN, WYOMING – May 25, 2026 – Night driving in the United States could soon feel a lot less stressful thanks to a major lighting breakthrough arriving on the upcoming 2027 Audi Q9 flagship SUV. Audi has confirmed that its advanced Digital Matrix LED headlight technology will finally debut for American customers later this year, bringing smarter illumination, reduced glare, and a more refined driving experience to the brand’s new luxury SUV lineup.

For many drivers, overly bright headlights from oncoming traffic have become one of the biggest frustrations on the road. Audi’s new adaptive system is designed to solve exactly that problem. Instead of simply switching between low and high beams, the Digital Matrix LED headlights intelligently adjust light patterns in real time. The technology keeps maximum visibility for the driver while automatically dimming only the specific areas that could blind other motorists.

SHERIDAN, WYOMING – January 29, 2026 – Audi has officially introduced the Audi Revolut F1 Team in Berlin, giving fans a first real look at the team’s 2026 identity, including the Audi R26 race livery, team clothing, and driver overalls. The unveiling happened at the Kraftwerk venue in the heart of the German capital, with nearly 400 guests attending. For everyday motorsport followers, this matters because it’s the moment Audi’s long build-up turns into something you can actually see: the car, the look, the faces, and the dates to watch. And with major Formula 1 rule changes arriving in 2026, Audi is stepping in right as the sport resets what “fast” and “efficient” mean.

SHERIDAN, WYOMING – January 29, 2026 – Audi says its 2026 A5 and Q5 are getting meaningful tech and usability updates designed to make everyday driving feel more intuitive and a little more special. The changes focus on what drivers touch and use most: a redesigned MMI interface across the vehicle’s displays, an updated multifunction steering wheel with the scroll wheel returning, expanded driver assistance and parking support, and a new optional integrated dashcam. For shoppers who like a modern cabin and want fewer distractions behind the wheel, this is one of those “you’ll notice it every day” model-year refreshes. Audi also adds scheduled maintenance coverage for the first three years or 30,000 miles, whichever comes first.