Booking.com's 2027 Forecast: Canadians Want Off-Script Trips
Amsterdam – October 14, 2026 -- Canadian travellers want vacations built around how they feel, who joins them and what they leave out, according to Booking.com's Travel Predictions for 2027. The forecast combines proprietary consumer research with input from the company's travel and technology experts, and it comes as Booking.com marks 30 years in business.
Travellers are trimming packages down to what they use
56% of respondents say a health or lifestyle change has influenced their destination or activities. 71% want packages that let them remove elements they won't use. Booking.com calls the trend "The All-Exclusive" and ties it to medications that reshape appetites and a growing sobriety culture.
Couples are booking trips to resolve conflict
39% of Canadian couples would take a trip to resolve a conflict. 67% say a vacation activity helps them have difficult conversations, and hiking together (33%) ranks among the most effective.