Buffalo Bills

Las Vegas – October 19, 2026 -- The Buffalo Bills visit the Las Vegas Raiders in Week 6 of the 2026 NFL season on Sunday, October 18, and SiriusXM will carry every snap live in cars and on its app.

Kickoff is 4:25pm ET at Allegiant Stadium

The game is played at Allegiant Stadium in Las Vegas, Nevada. SiriusXM lists three broadcast options:

• Bills broadcast: Ch. 261 on car radios, Ch. 803 in the app
• Raiders broadcast: Ch. 192 on car radios, Ch. 816 in the app
• National broadcast: Ch. 178 in the app

Subscribers can pick the home or road call

Every NFL game, from the regular season through the Super Bowl, airs live on SiriusXM. In the app, subscribers can tune in to both the home and visiting team broadcasts for every matchup. Subscribers with sports play-by-play can also reach both broadcasts directly on their in-vehicle radios.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

The cans carry Josh Allen's signature and the team's rallying cry

Each limited-edition can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's printed signature, and Bills Mafia's "BILLIEVE" slogan. Fans can grab one at the tailgate or as they exit the stadium after the game, while supplies last.

Milwaukee – September 11, 2026 -- Treasure Cave cheese has been named the Official Cheese of the Buffalo Bills, bringing blue cheese samples, photo activations and stadium food to select home games at Highmark Stadium this season.

The brand kicks off with the Sept. 17 home opener against the Detroit Lions

Fans can visit the Treasure Cave activation in the Pregame Plaza, located within the secure perimeter between Gates C and D. There, Bills Mafia can sample the brand's blue cheese dip and spread, pose inside the oversized "Don't Fumble the Crumble" tub filled with foam blue cheese crumbles, and compete in a tailgate-style game called "Flip the Tub."