TV Show 'Travel China' Turns Yibin Into a Live-Action Cultural Playground
Yibin – September 16, 2026 -- A new season of the China Media Group travel reality show "Travel China with the Spring Festival Gala" is currently airing, spotlighting Yibin as its second featured city after Yiwu.
The show turns entire cities into game boards for cultural exploration
The program uses live-action competitive games and immersive cultural exploration to convert a city's geography, heritage and modern development into variety entertainment, using Spring Festival Gala branch venue cities as its map. The first episode covered Yiwu, framing it as the "world's supermarket" through cross-cultural interaction segments that drew strong audience response.