China Media Group

Documentary Tracks 30 Years of Fujian-Ningxia Partnership

Beijing – October 13, 2026 -- A new documentary, From Barren Land to Prosperity: Fujian-Ningxia Partnership, premiered on China Media Group's CCTV-4 channel on October 5. It looks at how one of China's poorest regions changed over three decades.

Xihaigu went from "unsuitable for habitation" to a development model

The United Nations once labelled Xihaigu, at the southern tip of Ningxia Hui Autonomous Region, one of the least suitable places on the planet for human habitation. Chronic drought and barren soil kept residents in severe poverty. Today the area is described as a model of socio-economic progress and environmental rejuvenation.

TV Show 'Travel China' Turns Yibin Into a Live-Action Cultural Playground

Yibin – September 16, 2026 -- A new season of the China Media Group travel reality show "Travel China with the Spring Festival Gala" is currently airing, spotlighting Yibin as its second featured city after Yiwu.

The show turns entire cities into game boards for cultural exploration

The program uses live-action competitive games and immersive cultural exploration to convert a city's geography, heritage and modern development into variety entertainment, using Spring Festival Gala branch venue cities as its map. The first episode covered Yiwu, framing it as the "world's supermarket" through cross-cultural interaction segments that drew strong audience response.