Club Med Launches 'The Art of Free Time' Global Campaign in September 2026
Frankfurt – September 10, 2026 -- Club Med is rolling out a new global brand platform called "The Art of Free Time," set to launch worldwide on September 7, 2026. The campaign reframes free time as a modern luxury and updates the brand's founding motto, "Happiness Here and Now," for today's travelers.
The campaign centers on choice over constant productivity
Rather than promoting specific destinations or amenities, the concept invites travelers to decide freely between activity and rest, adventure and doing nothing at all. Club Med frames this flexibility itself as the new form of luxury, contrasting it with a culture of constant availability and performance pressure.