CR Fitness Holdings

Atlanta – – October 12, 2026 -- Crunch Fitness is opening a new 28,262-square-foot gym at 4051 Stone Mountain Highway, Unit D105, in Lilburn. Workouts start Thursday, October 15, at 5:00 a.m., and memberships start at $9.99 per month.

Grand opening deal: pay $1, get the first month free

New members can join for $1 and receive their first month free through the grand opening offer. Details are available at CrunchStoneMountain.com.

Three events mark the launch week

A "Sneak Peek" celebration runs Tuesday, October 13, from 4:00 to 8:00 p.m., with a ribbon cutting at 6:30 p.m. Guests can tour the gym, meet the team, and sign up for founding member deals.

The soft opening on October 15 gives early members the first chance to use the facility. The grand opening party follows on Saturday, October 17, from 10 a.m. to 1 p.m. It includes Group Fitness demos, Personal Training specials, food, prizes, promotions, and local vendors.

Tampa – October 02, 2026 -- CR Fitness Holdings will give away two free 30-minute personal training sessions to each of its more than 1 million members on Saturday, October 10th, totaling 2 million complimentary sessions across its 99 Crunch Fitness clubs.

The one-day event spans five states

Dubbed TRAINing Day, the promotion covers clubs in Florida, Texas, Georgia, North Carolina, and Tennessee. All three CR Fitness Holdings entities -- CR Fitness Holdings LLC, Southwest Fitness Holdings LLC, and Blue Ridge Fitness Holdings LLC -- are participating.

Members get a second session after completing the first

Members who complete their first complimentary personal training session on October 10th automatically receive a second session at no cost. Sessions may cover strength training, functional fitness, mobility, nutrition, or recovery, led by certified Crunch trainers.

Garland, TX – October 01, 2026 -- Crunch Fitness is opening a new $5 million, 34,589-square-foot gym in Garland, Texas, with a one-day-only "Cyber Sale" on Saturday, October 3rd, offering memberships starting at $9.99 per month with $0 enrollment fees.

The deal is available exclusively online at CrunchGarland.com for 24 hours. The first 500 people to sign up get a free limited-edition t-shirt, plus discounts on personal and small group training.

The club hosts an in-person party alongside the online sale

Crunch Garland, located at 825 West Centerville Road, will run a Cyber Sale Party from 9am to 5pm on October 3rd, featuring facility tours, giveaways, and fitness demonstrations for the community.

Rockledge, Fla. – September 05, 2026 -- Crunch Fitness is opening a new $5 million gym in Rockledge, Florida, with pre-sale memberships now available starting at $9.99 per month and $0 enrollment fees.

The 43,000-square-foot facility debuts Crunch's newest design concept

Crunch at Viera, located at 5410 Murrell Road, Suite 135, will feature the company's Crunch 3.0 design. The layout includes a dedicated Abs & Glutes Room and a Crunch Reform Pilates studio equipped with reformer machines, integrated lighting, sound systems, and digital programming screens.