Metallica and Red Cross Return With Blood Drive Pop-Up in Las Vegas
Las Vegas – September 19, 2026 -- Fans can donate blood and walk away with limited-edition Metallica merchandise at a new pop-up opening Sept. 28 at Fashion Show Las Vegas on the Las Vegas Strip.
The Red Cross x Metallica Blood Donation Experience, sponsored by Delta Air Lines, runs through March 19, 2027, timed to coincide with the band's Las Vegas residency.
Donors get a backstage-style setup and a shot at a custom drum kit
The immersive space lets visitors sit behind a replica of the drum set used by Metallica co-founder Lars Ulrich. Every donor receives a limited-edition T-shirt designed by Squindo while supplies last, and is automatically entered to win a replica TAMA drum kit modeled after the one built for Ulrich during Metallica's WorldWired Tour. After donating, fans can relax in the Delta Backstage Lounge, provided by Delta Air Lines. Full terms are posted at RedCrossBlood.org/Metallica.