Why Your Best Rental Property May Not Be in Your Hometown
Stuttgart – October 29, 2026 -- Buying an investment property in your hometown feels safe, but familiarity does not show whether a location will pay off over the long term, says Mark Stühler, managing director of Einfach Immo GmbH.
Jobs, population and students shape rental demand
Stühler and Lucas Botschek, head of the company's Nuremberg location, check which employers are based in a region and whether jobs are spread across several industries. A region with multiple larger employers can usually absorb trouble at a single company more easily. Where many jobs depend on one company or sector, a downturn can hit many people at once. Regions shaped by the automotive industry are one example, but they are not automatically unsuitable if other strong industries exist alongside it.