College Colors Day Returns Sept. 4 With Prizes and Retail Discounts
Atlanta – September 07, 2026 -- College Colors Day returns Friday, September 4, inviting fans nationwide to wear their school colors and enter for a chance to win a trip to the 2027 College Football Playoff National Championship in Las Vegas.
The annual celebration, developed by collegiate brand licensing company CLC, carries the theme "Make Your Loyalty Impossible to Miss" this year, focusing on the traditions and rituals that define college fandom beyond gameday.
Deestroying fronts a new social campaign for the celebration
Donald De La Haye, a professional football kicker, content creator and University of Central Florida alumnus known as Deestroying, leads a new social media spot featuring fan personas built around college football traditions, superstitions and rivalries.