Friskies to Donate 500,000 Meals to Shelter Cats This Football Season
St. Louis – September 28, 2026 -- Every time one of six newly signed college football mascots scores this season, Friskies will donate 10,000 meals to shelter cats, with the cat food brand pledging up to 500,000 meals total across the fall.
The brand announced it has signed six mascots from five universities into its "Certified Frisky" campaign: Wilbur and Wilma Wildcat from the University of Arizona, Truman the Tiger from the University of Missouri, Will D. Cat from Villanova University, Cosmo the Cougar from Brigham Young University, and Aubie the Tiger from Auburn University.
Each first score of the game triggers a 10,000-meal donation
Whenever one of the five schools' teams records its first score in a regular-season game -- touchdown, field goal or safety -- Friskies will donate 10,000 meals to Greater Good Charities. The meals go toward feeding shelter cats in the schools' local communities and beyond.