Korean Skincare Brand FULLY Lands in 580+ U.S. Sephora Stores
SEOUL – October 28, 2026 -- Korean vegan skincare brand FULLY is now sold at more than 580 Sephora stores across the U.S. and online, with six products available since August 20, 2026.
The rollout is part of the OLIVE YOUNG K-Beauty Edit at Sephora. OLIVE YOUNG, which the source describes as Korea's leading beauty and lifestyle retailer, curated the assortment to introduce Korean beauty brands to North American shoppers. For FULLY, it is the largest brick-and-mortar expansion in the U.S. so far.
A 3.5-million-unit clay cleanser leads the lineup
The headliner is the Green Tomato Clay Mask Cleanser, a 2-in-1 product that has sold more than 3.5 million units worldwide. The creamy clay is applied as a mask, then turns into a rich foam with water to remove excess sebum and pore buildup.
Cardi B featured the product on TikTok in 2025. That same year, Women's Health named it Best Clay Mask in its 2025 Skincare Awards.