Josh Allen & New Era Launch 2026 Billustration Caps Designed by Kids
Buffalo, N.Y. – September 03, 2026 -- New Era and Buffalo Bills quarterback Josh Allen have launched the 2026 Billustration Collection, eight caps designed by children receiving care at Golisano Children's Hospital of Buffalo (GCH Buffalo), with every purchase benefiting the Patricia Allen Fund at the hospital.
The caps are available now at neweracap.com, the New Era Buffalo Store, the New Era SoHo Flagship Store, Buffalo Bills Highmark Stadium, and select retail partners.
Eight children turned personal memories into wearable art
The designs come from young patients Jack, Mason, Charlotte, Isaac, Avery, Amar'e, Killian, Caleb and Grace. Allen will debut each design during his tunnel walk at a corresponding Bills home game, starting September 17, 2026 against the Detroit Lions and running through a January 2027 matchup against the New York Jets.