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HOTWORX

HOTWORX Launches Pink Campaign for Military Women with Breast Cancer

New Orleans – October 01, 2026 -- HOTWORX, the infrared sauna fitness franchise with more than 900 studios worldwide, has kicked off its annual Workouts for Heroes campaign, running October 1 through November 30. All proceeds will go to the National Breast Cancer Foundation's Military Women's Patient Relief Fund, which covers non-medical expenses like childcare, lodging and transportation for military women undergoing breast cancer treatment.

Pink retail items fund the cause dollar by dollar

HOTWORX is selling limited-edition Pink Yoga Towels, Pink Yoga Mats and Pink Yoga Mat Holders at studios nationwide. The company will donate $1 for every towel and mat sold, plus $0.14 for every Pink Yoga Mat Slap Band purchased.