J.Crew Marks 40 Years of the Barn Jacket With 160-Person Portrait Campaign
New York – September 22, 2026 -- J.Crew is celebrating the 40th anniversary of its Barn Jacket by photographing 160 people across five U.S. cities and launching a new 2026 collection priced from $98 to $898.
The brand shot 160 people in five cities for the campaign
Photographer Robert Nethery captured subjects in New York City, Los Angeles, Austin, Boston and Chicago in intimate portraits. The cast mixes open-cast discoveries with athletes, artists, musicians and designers, including names like Spike Lee, Chance the Rapper, Scottie Pippen, Bowen Yang, Jenny Slate and Dave Franco.
Each portrait shows a different way of wearing the same jacket. Julia Collier, Chief Marketing Officer of J.Crew, said the 160 participants across five cities demonstrate how one design takes on a different life depending on who wears it, adding that the jacket has moved across wardrobes and generations for 40 years without being tied to one moment.