JOOLA

Life Time Turns LT Classic Pickleball Into a Cash-Prize Series

Chanhassen – October 13, 2026 -- Amateur pickleball players can now compete for cash at Life Time clubs in four states. The company is expanding its LT Classic into a quarterly tournament series, with more than $20,000 in total prize money and registration open in the Life Time app.

The first tournament starts October 16 in California

The series opens at Life Time Rancho San Clemente on October 16 and then moves through Georgia, Illinois and Minnesota in October and November. Players from each host city, state and surrounding region will compete in divisions organized by skill level.

Every division pays out, and top prizes reach $2,000 or more

Each host club sets its own prize pool, with cash payouts in every division. Across all divisions, more than $20,000 will be awarded. Winners can also take home JOOLA paddles and gear plus other sponsor prizes, and most events include a registration gift, from Tyrol shoes to a Vooray bag.

JOOLA and Steve Aoki Launch $349.95 HiROQUEST Pickleball Paddles

North Bethesda, Md. – October 06, 2026 -- JOOLA and DJ Steve Aoki have released a limited-edition collection of pickleball paddles and table tennis rackets inspired by Aoki's HiROQUEST storytelling universe, dropping exclusively at JOOLA.com.

Four products carry price tags up to $349.95

The JOOLA x Aoki HiROQUEST Collection includes two JOOLA x STEVE AOKI Perseus Pro V 16mm pickleball paddles, priced at $349.95 each, and two JOOLA x STEVE AOKI Infinity Carbon table tennis rackets, priced at $199.95 each. Each item features artwork based on HiROQUEST characters Hiro, the protagonist, and Hyro, the antagonist, giving buyers a choice between two colorways.

Every purchase includes a randomized collectible card

Each paddle or racket comes with a JOOLA x HiROQUEST trading card, which can be a base version or a numbered collectible, adding an element of chance to the merchandise drop.