Microsoft

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.

Four specialized agents manage daily routines at home

Comfort Agent adjusts air conditioning, humidity and laundry settings when someone arrives home. Health Agent suggests meals based on refrigerator contents and coordinates kitchen appliances at dinnertime. Efficiency Agent tracks household energy use, while Service Agent diagnoses appliance issues and offers real-time video support for maintenance.

Berlin – September 09, 2026 -- Midea unveiled a new AI voice-controlled air conditioner and a broader AI-powered home ecosystem at IFA 2026 in Berlin, alongside a newly announced five-year partnership with FC Barcelona.

Midea's AI Agent lets appliances respond to natural spoken commands

The centerpiece of Midea's booth was SMART MASTER, a showcase for the company's AI Agent, which allows more natural interaction with household appliances. A companion Midea Robot extends AI into physical tasks including cooking, cleaning, laundry and whole-home control. Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, appeared at the event to discuss the next phase of AI alongside Midea.