Mopar Takes a New Spot at SEMA 2026 in Las Vegas
Auburn Hills – October 21, 2026 -- Car fans heading to the 2026 SEMA Show can find Mopar in the West Hall, booth 59119, at the Las Vegas Convention Center from Nov. 3 to 6.
Mopar moves to a new home in the West Hall
The Stellantis parts and accessories brand is relocating within the SEMA (Specialty Equipment Market Association) Show this year. Mopar says its booth will focus on passion, performance and personalization.
The brand traces back to a 1937 antifreeze line
Mopar is the global name for Stellantis genuine parts and authentic accessories. The name combines the words MOtor and PARts. It started in 1937 as the name of a line of antifreeze products, and the brand reaches its 90th year in 2027.
In the 1960s muscle-car era, Mopar built its reputation with performance parts that improved speed and handling for both road and racing use.