Eyeglass World Relaunches with 'Change Your Glasses' Campaign
Alpharetta, Ga. – September 11, 2026 -- National Vision Holdings, Inc. (NASDAQ: EYE) has unveiled a nationwide brand refresh for its Eyeglass World chain, aiming to reposition the optical retailer as a digital, style-forward destination for eyewear shoppers.
A new campaign ties eyewear to personal identity
Developed with creative agency VML, the relaunch centers on the tagline "Change Your Glasses. Change Your World." The campaign's launch film follows a woman navigating a mirror maze, trying on different pairs of glasses that reflect different versions of herself.
Joe VanDette, Chief Brand and Marketing Officer at National Vision, called the effort "a complete reinvention of the brand to meet the expectations of today's style-focused consumers," adding that the company is making it easier for customers to shop via virtual try-on, online purchase, or in-store visits.