NORMA Wins Germany's Price Champion Title for Sixth Year Running
Fürth – November 03, 2026 -- German discounter NORMA has been named Germany's "Preissieger" (price winner) for the sixth year in a row, scoring the maximum 100 points in a consumer survey run by FOCUS MONEY and DEUTSCHLAND TEST for 2026.
NORMA leads Netto and Lidl by a wide margin
Among food discounters, Netto follows NORMA with 90.3 points. Lidl comes in at 78.0 points. The award recognizes NORMA's price-performance ratio, meaning how much customers feel they get for their money.
The survey analyzed 73 million online mentions
The ranking rests on a survey by DEUTSCHLAND TEST and ServiceValue. It evaluated around 73 million online mentions covering 18,000 companies and brands. The study focused on two themes: price and overall impression.