New York Giants

New York – September 15, 2026 -- GOAT USA has launched its first-ever NFL team collaboration with the New York Giants, releasing a co-branded apparel line and a sweepstakes for a pregame field experience and game tickets.

The collection includes graphic tees and hoodies bearing the Giants logo

The lineup went on sale September 9 at 10 AM ET through goatusa.com, GOAT USA retail stores, and the Giants team store at MetLife Stadium on gamedays.

A sweepstakes offers fans a shot at Giants merch and a game day experience

The contest runs from 10 AM ET on September 9 through 11:59 PM ET on September 12, with no purchase necessary to enter. Prizes include Giants x GOAT USA merchandise, a pregame field experience, and tickets to an upcoming Giants game, with full rules posted at giants.com/goatusasweeps.

New York – September 12, 2026 -- The Farmer's Dog has signed a multi-year deal to become the NFL's first-ever Official Pet Food Partner, launching a campaign starring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.

The campaign follows a running back and his rescue dog through everyday life

The launch spot shows Skattebo and Duke, longtime customers of The Farmer's Dog, through early mornings, long drives, and recovery routines that predate his NFL career. The ad also features his Dachshund puppies, Cheech and Daizy.

"I've had Duke for every high and every low. He's been my teammate long before football became my career," Skattebo said, adding that he started feeding Duke The Farmer's Dog to give him as many healthy years as possible.