The Farmer's Dog Becomes NFL's First Official Pet Food Partner
New York – September 12, 2026 -- The Farmer's Dog has signed a multi-year deal to become the NFL's first-ever Official Pet Food Partner, launching a campaign starring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.
The campaign follows a running back and his rescue dog through everyday life
The launch spot shows Skattebo and Duke, longtime customers of The Farmer's Dog, through early mornings, long drives, and recovery routines that predate his NFL career. The ad also features his Dachshund puppies, Cheech and Daizy.
"I've had Duke for every high and every low. He's been my teammate long before football became my career," Skattebo said, adding that he started feeding Duke The Farmer's Dog to give him as many healthy years as possible.