Paulaner Cola Zero Arrives in German Stores in January 2027
Munich – October 29, 2026 -- Paulaner Cola Zero goes on sale across Germany in January 2027, giving shoppers a sugar-free version of the brewer's cola in supermarkets, beverage retailers and restaurants.
Zero variants already take about 36 percent of German cola sales
The Paulaner Brauerei Gruppe is adding the new drink to its classic Paulaner Cola. That cola launched in spring 2026 and, within a few months, became the number 2 seller in the German cola can market.
The Munich-based family company points to demand for sugar-free and reduced-sugar drinks. Zero variants make up roughly 36 percent of the German cola market, and the segment is posting double-digit growth. About one third of German households now buy sugar-free cola.