PepsiCo

Nashville, Tenn. – September 19, 2026 -- A Scottsboro, Alabama, woman who has eaten at Captain D's since her local restaurant opened in the late 1970s has won a seven-night Alaska cruise for her family through a national sweepstakes tied to the chain's Alaska-sourced fish.

Sandra Elmore scanned a QR code after a routine fish dinner

Sandra Elmore noticed a promotional sign for the "Captain D's and PepsiCo Alaska Family Cruise Sweepstakes" while eating at her local restaurant this summer. She scanned the code, submitted her receipt, and did not think about it again until an email arrived weeks later naming her the winner.

Confirmation came in the form of a 32-pound box of cruise-themed merchandise, including six sets of spa robes and slippers, binoculars, beach towels, and Captain D's gift cards.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

The cans carry Josh Allen's signature and the team's rallying cry

Each limited-edition can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's printed signature, and Bills Mafia's "BILLIEVE" slogan. Fans can grab one at the tailgate or as they exit the stadium after the game, while supplies last.

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.

The free 12-pack offer runs through September 14 while supplies last.

Starting September 9, fans in the United States can redeem a digital offer for one free 12-pack of Pepsi Zero Sugar 12 oz cans at participating retailers. The promotion ends the earlier of September 14 or when 5,000 redemptions are reached. Tax and deposit are not included.