PepsiCo

Purchase, N.Y. – October 15, 2026 -- Pepsi cans now have their own gameday outfit: a miniature NFL puffer jacket sized for a 12-ounce can, designed to keep the soda cold and hands comfortable at the tailgate, in the stadium or at a home watch party.

The jackets come from the first collaboration between Pepsi and Off Season, the sports-fashion brand founded by Kristin Juszczyk and Emma Grede. Off Season shrank its viral NFL puffer to fit the can.

Purchase, N.Y. – October 05, 2026 -- Pepsi is marking the New York Knicks' championship season with limited-edition cans and bottles that give fans a shot at winning game tickets. The "Champions Deserve Pepsi" campaign launched October 5, ahead of the Knicks' 2026–27 season tip-off at Madison Square Garden.

Limited-edition 16 oz Pepsi x Knicks Championship cans, along with 20 oz Pepsi and Pepsi Zero Sugar x Knicks bottles, are now on shelves at participating retailers across the Tri-State region. Shoppers can scan a QR code at point of sale for a chance to win tickets to a Knicks game inside The Garden.

Nashville, Tenn. – September 19, 2026 -- A Scottsboro, Alabama, woman who has eaten at Captain D's since her local restaurant opened in the late 1970s has won a seven-night Alaska cruise for her family through a national sweepstakes tied to the chain's Alaska-sourced fish.

Sandra Elmore scanned a QR code after a routine fish dinner

Sandra Elmore noticed a promotional sign for the "Captain D's and PepsiCo Alaska Family Cruise Sweepstakes" while eating at her local restaurant this summer. She scanned the code, submitted her receipt, and did not think about it again until an email arrived weeks later naming her the winner.

Confirmation came in the form of a 32-pound box of cruise-themed merchandise, including six sets of spa robes and slippers, binoculars, beach towels, and Captain D's gift cards.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

The cans carry Josh Allen's signature and the team's rallying cry

Each limited-edition can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's printed signature, and Bills Mafia's "BILLIEVE" slogan. Fans can grab one at the tailgate or as they exit the stadium after the game, while supplies last.

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.

The free 12-pack offer runs through September 14 while supplies last.

Starting September 9, fans in the United States can redeem a digital offer for one free 12-pack of Pepsi Zero Sugar 12 oz cans at participating retailers. The promotion ends the earlier of September 14 or when 5,000 redemptions are reached. Tax and deposit are not included.